Top Deliverability’s Blog
Our subscribers get lots of emails and so do we! We love seeing all the amazing, creative, and engaging content that brands send their customers. Emails can make a lasting impression on a subscriber, if done in the right way. With clever subject lines, dynamic content, and personalization, brands are able to engage customers right off the bat. Read on (or jump ahead) to see the emails that have caught the Litmus team’s attention in March 2022: Evolved Chocolate Maisonette SnackMagic Help Scout Anthropologie Ted Baker PrettyLittleThing Kimberly Huang, Content Marketing Specialist Evolved Chocolate Subject Line: Introducing Salty & Sweet! Preview Text: A little salt to go with your sweet Kimberly says: The promotions tab in my Gmail inbox can feel like a sea of brands pushing products on me, and it can be overwhelming when I’m going through them. This one from Evolved Chocolate stood out to me because…
Hey, just a quick reminder that I compile my Spam Resource blog content into a weekly email newsletter that sends out every Monday morning. Each week it contains highlights from the past week of posts, and an article or two from the twenty years of archives I’ve got up in here. God forbid I ever have free time again, I’ll also start throwing in email exclusive content, like I’ve been threatening to do forever. So if you want to be sure never to miss out on my “valuable” blog and email content, feel free to sign up for my email newsletter here. It’s sponsored by nobody except me, with the caveat that you’ll hear me talking about what I’m working on at work from time to time. And if you’re email technology savvy, you can find endless hours of fun by pulling apart the email headers and telling me what…
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s because a brand’s visual identity is a powerful tool for telling a company’s story, building customer affinity, and increasing revenue. If done effectively, visual identity can communicate a particular feeling or message without words. But a poorly-designed identity can confuse customers with lackluster messaging and disjointed graphics. So it’s no surprise that consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands. Visual identity plays an essential role in branding, so it’s important to understand what makes up an identity and how to create one. We’ll cover all of that and share examples of successful brands that have developed a strong visual identity. What is a visual identity? A visual identity is the visible representation of a brand, from the…
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial calendar. My muddled system transforms dramatically when I work with a team. I realize the need for organization and structure, and this could not be more necessary than managing a blog. Without a mutually agreed-upon system for planning, writing, and scheduling content every week, you can find yourself in a pile of missed deadlines, unedited blog posts, and a fair amount of team tension. There’s no such thing as a perfect editorial calendar — it all depends on the needs of your team. Nonetheless, there are several questions you should ask yourself to determine what…
Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far the web has come, there are some historical web design choices that actually demand a nod of respect. Websites like this one haven’t been lost to time, either. If you want to see what a website looked like at any period since its launch, enter its domain name into the Wayback Machine and choose a date. In this post, let’s take a look at how web design has evolved, from text-only interfaces up through the sleek, modern designs we see today. Early 1990s: Antiquity The early 90s marks the start of our website design timeline. At this point, there was no such…
91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. How then, do marketers come up with a winning online marketing strategy that directly ties to their revenue goals? If you’re unsure of the answer, we’ve got you covered. In this article, we’ve outlined the steps that you can take to plan successful revenue marketing campaigns. Let’s explain revenue marketing a little bit more. If you were to implement a revenue marketing plan, you would look at your revenue goals first instead of your business goals. For example, if the business has a goal to attract 10,000 new customers, but the revenue goal is to make $150,000 more than…
This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall, email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Though many email marketers will readily admit that the open rate was always little more than a vanity metric–we’ve grown attached to that measure of email performance. Over the years, we’ve proudly shared increased open rates with teams and leaders—and set the tone to position this easily explained and understood metric as indicative of the quality of our email programs. We would have likely never given up our open rate addiction willingly—but MPP has made it clear that it’s not a reliable metric, or…
In September 2021 Apple introduced Apple Mail Privacy Protection (further referred to as AMPP), a new feature in the native Mail app, helping users to…
I think Verizon Wireless has supported reporting SMS spam to them via the 7726 (SPAM) SMS number for a while now. I’m not really sure when that started, but very recently, Verizon’s Alex Lawson posted a blog post talking about 7726. Check it out here. TL;DR? Forward unwanted SMS messages to 7726. What happens next? Maybe not enough, but reporting is a good first step. Verizon does say they block a lot of SMS spam, so perhaps end user reports feed into those mechanisms. AT&T and T-Mobile tell you to forward spam texts to 7726, too. Spam reports are valuable in the email world. Let’s hope that’s true of SMS land, as well.I had a chance to use it just now and what you do is first you forward the SMS message itself, and then 7726 replied with, “Please reply with the sender’s number. Messages shared with 7726 are shared with…
Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world. Now, social media marketers are faced with this issue: Should you curate content for each platform and its audience or should you save some time and cross-post on multiple platforms? In this article, we’ll discuss the do’s and dont’s of cross posting, the benefits of this strategy, and some tools to help you leverage it. Who can get the most out of this strategy? Small brands with a limited marketing budget New brands that haven’t produced much content Social media marketers that want to focus on strategy instead of posting Benefits and Drawbacks of Cross Posting Cross posting is a time-saving measure that allows you to share your content with a wider audience without having to put in the extra effort. The…