Top Deliverability’s Blog

People are going to unsubscribe from your email list. It’s sad, but it’s guaranteed to happen.  No matter how great your email marketing is, you’re not going to retain 100 percent of your subscribers. Studies have placed the average unsubscribe rate between 0.19 percent and 0.52 percent per email sent. That means if you have a 2,000-person list, with every email you send, you’ll lose an average of about four to 10 subscribers. So if you send eight emails a month, the numbers say you’ll be dropping at least 30 subscribers—and maybe even closer to 80. That feels disheartening. But… it’s not necessarily all bad news. Obviously you don’t want to hemorrhage the subscribers you worked so hard to get, but not all subscribers are equally valuable. In fact, some of them might even be having a negative effect on your email marketing efforts. So as counterintuitive as it sounds, it’s not always a…

The path has led us here For over 20 years, we have been helping companies design and manage customer-centric strategies. We have developed our product from a “simple” Email Service Provider to a Multichannel Marketing Platform, by adding, over time, direct channels (SMS, push notifications, Websites) and business systems used every day (social networks, CRMs, e-Commerce and many others).The idea behind these innovations was to create the best possible experience for end users by charting a brand-consumer journey consisting of measurable and effective touchpoints.In other words, our work has always been focused on designing, developing and implementing customer journeys. MagNews, today So far, the voyage has been long and complex, but also immensely rewarding and fulfilling.Today, we are giving MagNews a new design by following a vertical approach to building the customer journey.The first step is based on two fundamental concepts:communication campaigns become Journeys, or “containers” that hold all the assets, the…

We inform our customers that all Contactlab divisions are running as usual and that we are continuing to serve them with the same level of commitment, dedication and precision as ever.   Our teams have been working from home for the past three weeks and on Tuesday 10 March – before the government’s official decision – we decided to close our offices temporarily.   Customers can still contact us on our mobile phones, via email, and messaging and video services. We have suspended business travel and any work-related journeys.   Our thoughts are with those who are assisting in this national emergency and we thank them for the incredible work they are doing.   Together we will get through these difficult times and continue forth stronger than ever.   We will keep you informed.   With our warmest wishes, the Contactlab management team L’articolo #Covid19: Contactlab services are running as…

 The wide range of systems available in today’s world means that integration is a necessity because every company uses different software in their day-to-day business, depending on their target sector.Management, logistics, inventory, production, distribution, sales, monitoring, marketing… to name a few Integrating company systems multiplies their value With this idea in mind, we made sure that MagNews, our customer journey platform, could connect and synchronize with external databases, CRMs, e-Commerce platforms, CMS, and other external applications.That’s because we understand that managing communications is part of a bigger picture: behind each email address, there’s a contact and there’s demographic and behavioral data, all of which can be aggregated to create a real, in-depth profiles.From this perspective, we quickly realized that connecting MagNews to other business management systems was crucial. As a result, we created MagNews connectors: apps, plug-ins, and add-ons that both enrich the platform’s offerings and also allow unified information management.A true control center for your company strategy.Today, we want to give you some…

Think about the last time you got together with your family. There was probably a pretty clear difference in the way family members of various age groups used technology, right? Even if you all spent quite a bit of that priceless family time staring down at your respective phones, grandma probably wasn’t the one glued to TikTok and it’s doubtful your teenaged nephew was loading up longform articles in The New York Times. These generational differences have profound implications for how brands utilize different digital marketing channels, including email. Understanding these variations is important for eCommerce email marketers in particular because email is a channel that’s heavily used across all generations. That makes age-based segmentation key: Effective engagement may depend on dividing your customers into generational buckets and then catering to their specific behaviors. However, nailing down exactly how email habits vary among age groups can be tricky. Often marketers encounter clichés—younger people don’t use…

Let’s refresh your memory We’ve already addressed the topic of the Customer Journey in a previous article. In short, it is a series of touchpoints that make up the journey from user, to unknown, and finally, to ambassador. The combination of these moments of contact forms the journey, on one hand and, on the other, creates a brand-customer relationship that, in the best-case scenario, will ultimately lead to customer loyalty. How do we map these touchpoints? The advantages of mapping the Customer Journey Mapping the journey is important in order to understand the path that the user will take and, therefore, to optimize interactions that can drive profits. Using the term “profit” in this case seems one-sided: the company earns a profit from the customer. In reality, we are dealing with a win-win situation: customers also benefit from this “mapping” because they receive a more profiled and personalized offer, which enhances the customer experience.We have already subdivided the main touchpoints of the Customer Journey into traditional, digital and external. Let’s briefly…

Testimonials are an essential part of the customer journey—people are “270 percent more likely” to purchase a product with five reviews than one with no reviews.  Why is this the case? Consumers are skeptical about the information that companies share, as they know that the ultimate goal is to sell them something.  Customer testimonials, on the other hand, are unbiased reviews or recommendations written by their peers and, therefore, are much more trustworthy. They take away some of the hesitations a customer might have about making a purchase and, thereby, make it easier for them to come to a decision.  So if you can harness the power of testimonials in your email marketing, you just might see them lead to more conversions—if you use them correctly.  Here are seven ways you can incorporate testimonials into your emails in order to build trust, leverage social proof, and, ultimately, drive more conversions.  7 ways to use customer…

The corporate version of the messaging app we’ve all come to know and love.The user version was first created in 2009 while the business version was released for Android at the beginning of 2018. To date, it is compatible with almost all operating systems. Reasons for using Whatsapp for Business Let’s have a look at the numbers to best understand why companies see Whatsapp as an extremely productive channel.Over 2 and a half billion users worldwide32 million Italian users alone (eMarketer)A penetration of over 50% in the Italian marketThe main advantage of using Whatsapp for Business is the possibility of conducting a direct conversation with your users by leveraging that space considered somewhere between an email and a phone call due to the immediacy of the channel.What is the preferred channel of users for interacting with a Brand? Find out in our Digital Contact Strategy Guide Additionally, users adopt it as their main means of daily communication: from one-to-one chats, group chats and…

Customer Journey: let’s start with the definition One word is sufficient to define the concept of Customer Journey: Relationship.Let’s talk about the relationship that develops between the brand and its users, turning a generic lead into a loyal customer. A continuous journey made of numerous touchpoints that drive purchase choices.If a company plays its cards right, it will be able to reach business goals such as acquire new contacts, increase sales and, at following conversion, become the first choice of a potential new purchase. Download the Marketing Automation Case Collection How is a Customer Journey structured? From Funnel Marketing to Customer Journey The Journey begins when a user expresses a need. From here, they move into a consideration phase of various alternatives, which culminate into a choice. This journey is represented by the marketing funnel: a funnel featuring many more users at the top than at the bottom.The Customer Journey is the “thread” that binds the single consumer to the various steps in…

The number of valid DMARC policies observed in the DNS increased by roughly 300% over the course of 2019, based on analysis of data from Farsight Security. At the end of 2018 there were roughly 630,000 valid DMARC policies published, and at the end of 2019 this figure was 1.89 million. (See similar announcements from […]