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Litmus: Why Is Personalized Marketing Important?
- April 1, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just posted a interesting post:
Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Done correctly, personalized marketing becomes a value-add that makes it easy for consumers to find exactly what they want—whether that’s a product, service, a trusted advisor, or information. Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. McKinsey says companies that use a personalization marketing strategy may see a revenue lift that ranges from 5% to 25%, depending on the industry. In fact, it’s become so common that more than 70% of customers now consider it a basic expectation. What is personalized marketing? Personalized marketing is often referred to as one-to-one marketing (or 1:1 marketing). It uses some type of known personal information to tailor a message to customers or potential customers. By contrast, more traditional marketing that is…
Read more here: Why Is Personalized Marketing Important?
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