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Campaign Monitor: What Makes NYT’s “The Morning” Newsletter One of the Most Popular in the World
- May 12, 2022
- Posted by: Top Deliverability
- Category: Campaign Monitor ESPs Industry News
Campaign Monitor just posted a interesting write-up:
Let’s break down the secrets to success behind The New York Times’ The Morning, and what you can learn from it for your own newsletter. Some people say newspapers are dead, but The New York Times (NYT) isn’t taking that lying down. It has maintained its classic brand and award-winning content while evolving its product to serve a digital audience. Besides its website that serves as a digital news source for its readers, it has curated one of the most popular daily email newsletters in the world. The newsletter, called The Morning, has garnered over 17 million subscribers. So, how has The New York Times built a newsletter subscriber list over twice the population of New York City? It took the strengths of its centurial newspaper and adapted them to a new platform. It translated attention-grabbing headlines into subject lines. It adapted award-winning photojournalism into newsletter illustrations. And it turned…
Read the original here: What Makes NYT’s “The Morning” Newsletter One of the Most Popular in the World
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