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Litmus: Using Email Templates? Test These 8 Elements Before You Send
- May 13, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared another interesting write-up:
Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable. Need to adjust copy, images, and links so messages are relevant to each campaign? An email template lets you do exactly that—without requiring that you build from scratch every time. Email templates are a path to efficiency, speed, and brand consistency. Templates also allow marketers or designers who don’t code to build a great email campaign themselves. But email is complex. Even the best email templates require some involvement on your part to make sure they’re working as expected. Here are eight things to check when you’re using email templates to make sure you’re getting the most from them. (On the hunt for new or fresh templates? Try these six free templates—optimized for…
Read more from the original source: Using Email Templates? Test These 8 Elements Before You Send
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