It’s time! Pumpkin spice has only just arrived but smart marketers know that the sooner you can begin to prepare for deliverability and marketing success for the year-end holiday season, the better. That’s why my Kickbox colleague Jennifer Nespola Lantz and I put together our top tips on things you SHOULD and SHOULD NOT do if you want to keep yourself out of the spam folder this holiday season. You can find the article (and a link to the recorded webinar) over on the Kickbox blog.
More fun, more webinars, more info, all about Apple Mail Privacy Protection, aka MPP!If you’re curious about the current state of Apple MPP and how it impacts marketers, my Kickbox colleague Jennifer Nespola Lantz and I presented a live webinar on this very topic recently. Head on over to the Kickbox blog where you can read a recap of the webinar and view the webinar recording.
It’s webinar time again! And it’s time to start thinking about the holiday season. I know, I know, you get mad (as do I) if Target or Walmart puts out the year-end holiday trinkets before we’ve even gotten as far as Halloween. But we both know that when it comes to email marketing success for the final two months of the year, the earlier you start preparing, the better off you’ll be. How exactly do you put your best foot forward, what should you do, and what should you not do, to ensure best inbox placement during this most important time of the email marketing year. My Kickbox colleague Jennifer Nespola Lantz and I will guide you through everything you need to know (or at least everything we know) with regard to preparing to ramp up your holiday email marketing efforts. We’ll also be sure to save time to take
If you haven’t figured it out just yet, I’m trying to do webinars more often nowadays, because it’s a very useful way to share information, and people always seem to be interested in learning more about deliverability. The topic this time around is Apple’s Mail Privacy Protection (MPP). You know, that thing screwing up the open detection pixel your email service provider platform uses to help you
If you weren’t able to make it to the Deliverability 101 webinar I presented with Insightly back in late June, we’ve got you covered. Here’s a wonderful summary from Insightly’s Val Riley, recapping all that we talked about and helping to break down the key points that drive deliverability knowledge and understanding. There you’ll also find a link to a recording of the webinar itself. Thanks to Insightly’s Melinda Prescher and Chip House, for co-presenting and bringing us together, respectively.
Hey! Just a quick note to let you know of an upcoming webinar. This time around the topic is Deliverability 101. What does that mean? The basics. Where to start. What to keep in mind and be aware of to maximize your ability to get to the inbox successfully. This is a beginner level course meant for folks who are new to this whole realm and who are wondering how it all works.My friends at Insightly are hosting and we’ll have an overview of deliverability concepts and best practices, CAN-SPAM basics, what the sending platform does for you (and what is your responsibility) with regard to inbox success, and I’ll also briefly touch on the Kickbox deliverability tools suite and how it can help with monitoring and understanding your deliverability current state.If you’ve been reading Spam Resource for the past ten years and have been sending email marketing for longer
Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world. Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and more webinars instead of live events. The B2B webinar platform BrightTalk reported a 76% increase in video, webinar, and virtual events uploaded to their platform from March to June 2020. From April 2019 to April 2020, ON24 saw a 167% increase in monthly usage of its webinar platform. If there was ever a time to create a webinar, it’s now. Are webinars dead? In a word: no. While webinars may seem outdated, they have proven to be invaluable during social distancing. Most companies are moving toward a telecommuting model, and…
Here’s your last chance to join me, Al Iverson, along with Marcel Becker from Yahoo, on Monday April 4th at 10:00 am US central time / 11:00 am US eastern time / 17:00 CET, in a webinar put together by the Certified Senders Alliance, where we’ll talk about domain reputation, authentication and deliverability, and the current state of open tracking thanks to Apple MPP. Register here!