webinar
I thought it would be fun to take a moment and look back at a prior webinar. This presentation that Tonya Gordon and I put together for Klaviyo users in early 2023 was one the most popular webinar I put together for my then-employer. Klaviyo users seem to hunger to learn more about deliverability and best practices, and I think the guidance here is still accurate and will help put folks on a solid deliverability footing. In the webinar, Tonya and I break down the difference between delivery and deliverability, how to put your best deliverability foot forward (it starts with your authenticated domain name), how to measure and monitor for deliverability issues, and much much more! Google and Yahoo’s new sender requirements had yet to be announced when we presented this webinar; thus we did not touch on them. Klaviyo has put together a Yahoo/Google compliance guide here; and
Salesforce Pardot (aka “Marketing Cloud Account Engagement”) is a B2B-focused marketing automation tool meant to help companies nurture leads and build engaged email relationships with their subscribers. If you’re a Pardot user and wondering how do I set myself up for deliverability success? And how do I know ongoing if I’m having deliverability challenges or not? Then this content is perfect for you. In this fifteen minute recorded webinar, I’ll walk you through the deliverability basics when it comes to the Salesforce Pardot platform. Find the recording on Youtube or embedded below, and thanks for watching! For ease of navigation, below I have included all of the different links I referenced in the recorded webinar. Happy surfing! Configure DKIM authentication in Pardot. “Warm up” your IP and domain in Pardot. More on 2024 Yahoo and Gmail sender requirements. Opt-in performs better. Should I use a purchased email list? Pardot Reporting
It’s time for another Webinar Rewind! Recently I presented (alongside Jesse Kennedy) a live webinar specifically meant to help AWeber users get up to speed on the new sender requirements brought to us by Yahoo and Google. With a focus on the specifics of what buttons to push, what text to paste into what field, even where and how to buy a domain — from start to finish, how to configure your email domain so that your AWeber email sends are fully in compliance with the new email authentication requirements. If you missed it, don’t fret! You can find the recording here and embedded below. We made sure to save time to take your questions, and did a bunch of live poking at email authentication and domain DNS settings, so you could see us push the buttons that you yourself need to push to get everything in place. As an
DMARC — and specifically, DKIM and DMARC compliance with the new Gmail and Yahoo Mail Requirements — these are a very hot topic for 2024! I’ve been talking about all of this quite a bit lately and I don’t see that letting up any time soon. Want to get in on the action? Here’s your chance. On January 10th, 2024, LB Blair from Email Industries and yours truly (Al Iverson) presented a live webinar on this very topic: DMARC-Pocalypse Now: What you need to know about DMARC and new Yahoo/Gmail requirements . Explaining what DMARC is, why you need it, what to be aware of as far as implementing it — prerequisites, risks, policy settings, reporting annoyances, all that jazz. We didn’t focus on just a single email sending or newsletter send platform — it was more of a technical overview of what any savvy sender might need to know
Hey there! In my new role as Director of Deliverability for AWeber, I’m going to dive right in! I’m putting together a new webinar AS WE SPEAK, that covers everybody’s favorite topic — DKIM, DMARC, YAHOO, GMAIL & YOU! Also known as: what you need to do to comply with Yahoo and Google’s new sender requirements. Because this is focused on AWeber customers, I’ll cover everything from where and how to buy a domain name for your email messages (and why you have to), how to link that up to your AWeber account to correctly authenticate your email sends, how to configure and implement a DMARC record, and more! And I’ll take your questions, too! I hope you’ll join me alongside Jesse Kennedy to learn more about these very important bits for email sending success! The fun happens Wednesday, January 17th at 12:00 eastern. Click here to register.
On April 4, 2022, the Certified Senders Alliance invited Yahoo’s Marcel Becker and yours truly (Al Iverson) of Spam Resource to “embark upon a discussion of domain reputation” where we also talk in length about open tracking, how it wasn’t that accurate to begin with (bots mostly talking to bots) but now, with Apple’s Mail Privacy Protection (MPP), it’s even less accurate than before. That doesn’t mean you should never rely on open data to make an informed decision about an audience segment — but it does mean that you should never trust an “open” even tracked at the subscriber level, when making any sort of decision on what to do with an individual subscriber. Meaning, don’t use opens as part of your drip campaign logic to decide who gets what email — it won’t be accurate. But, for myself, I’ll continue to say that there’s a place for open
I’ve got some important info for you today (and a reminder of two free webinars; one recorded, one upcoming and live) related to all of this. First, Yahoo and Google are both indicating that the compliance deadlines for their upcoming new sender requirements are changing. Yahoo is indicating that authentication requirements and low complaint rates must be met by February 2024, but that one-click unsub now has an implementation deadline of June, 2024. Publishing a DMARC policy and authenticating with both DKIM and SPF seems to be required as of February 2024. (More info here.) Google is indicating that “enforcement for bulk senders that don’t meet our email sender guidelines will be gradual and progressive. Starting in February 2024, senders out of compliance are likely to see light and intermittent temporary deferrals. Starting in April, that’ll change to rejections instead of deferrals, and they’ll increase the percentage of non-compliant mail
Google says all senders (of a certain size) must have a DMARC record in place as of February, 2024, else you could find yourself blocked at Gmail. Yahoo Mail is similarly requiring DMARC. And if you’re not familiar with DMARC, where do you start? Where do you learn more and what do you do next? Never fear, LB Blair and I have got you covered! Spam Resource and Email Industries are partnering to present DMARC-Pocalypse Now: What you need to know about DMARC and new Yahoo/Gmail requirements , a live free webinar! The fun begins Wednesday January 10, 2024 at 11:00 US central time, and you can register for the webinar right here. LB and I will walk you through email authentication basics (DKM, SPF, and DMARC), explain exactly what a DMARC record is and why you should care. We’ll cover DMARC reports, why you might want a tool or service
I have a gift for you this holiday season: A bonus mini-webinar, covering a topic that people keep asking me about: The List Unsubscribe header, and specifically, how does it work and what do platforms need to implement to be in compliance with the new 2024 Gmail and Yahoo sender requirements? It’s 23 minutes of … just me! Talking about list-unsub! Sorry, not sorry. I collected every single thing I could think of, everything I’ve read, tested myself, and even added a few things suggested by friends, and now you get me walking you through every single thing I can think of about the list-unsub header. Why a recorded webinar? It’s a bit of a test. I have a whole bunch of information that I wanted to share on the topic and I didn’t want to write a fifteen page blog post that surely nobody would slog their way through.
My friends at the Certified Senders Alliance put on a fantastic (if I do say so myself) webinar this week, where Sebastian Kluth (CSA), Fredrik Poller (Halon) and yours truly (Al Iverson) shared our thoughts and understanding about DKIM Replay Attacks. If you missed it, never fear! I’ve got a recap and recording for you below. An Overview of DKIM Replay: Email forwarding with malicious intent A DKIM replay attack involves taking an already sent message and re-injecting it via SMTP to new recipients. Often, lots of recipients. Bad guys utilize a loophole in the concept of DKIM authentication in that DKIM was meant to allow for email forwarding without failing authentication, so authentication signatures are based on the domain, content and headers, without any consideration for what server (or what IP address) transmitted that email message. Authentication is effectively divorced from infrastructure and encased entirely with the email message