Litmus: Guide to Email File Size and Load Times

Litmus just shared a interesting story:

When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they are different issues which need to be taken into consideration. While not the sexiest of email topics, it’s critical to building the right subscriber experience. Besides the fact that Gmail clips messages over a certain size, your email file size can also determine the bandwidth needed to download and see your email. If your subscriber can’t see your email, or it takes forever to load on mobile, it’s unlikely they’re going to engage or convert. Read on to find out how to overcome your email file size and load times obstacles. What is an email

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