Influencer Marketing

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth.  If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored content is thriving in the online marketing space. We’ll explain what sponsored content is, give best practices, and provide tips for staying within federal advertising guidelines. Skip to: Sponsored Content Definition Sponsored Content Examples FTC Guidelines Sponsored Content Best Practices This type of content is most engaging when you sponsor a company or influencer who targets your core audience and already discusses topics that align with your brand. When this is done right, any mention of your brand feels like a natural fit rather than an invasive advertisement. Instead of thinking they just saw an

Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve. We’ll explore eight essential presentation skills that allow you to stand out, tips for leveling up, and examples of some of our favorite presentations. Let’s dive in. What are presentation skills? 8 Effective Presentation Skills How to Improve Your Presentation Skills Top-Notch Presentation Examples What are presentation skills? Presentation skills enable marketers to effectively convey information, ideas, and messages to their audience. That may be a group of potential clients, colleagues, stakeholders, or the public. These skills encompass techniques that help marketers engage, inspire, and influence their listeners, leaving a lasting

I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning. That‘s the thing about brand influencer marketing — you follow them for a reason, so you don’t mind interacting with their sponsored content. I follow this influencer because she‘s an editor of a major magazine that I enjoy reading, and her content interests me. Since I trust her opinion, I’ll check out any skincare brands she endorses. Even though influencer marketing is a well-known marketing channel by now, it’s always important to reiterate that your customers trust the opinions of others — and that majorly impacts buying decisions. Nearly 90% of all marketers find ROI from influencer marketing comparable to, or better than, other marketing channels. Now that we understand the potential benefits of leveraging influencers, let’s consider strategies for identifying the most suitable ones for your industry. What is

Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus). This is the same principle of performance marketing: marketers set a performance goal (like driving conversions) and reward the partners/people who help them get those conversions. Let’s dive deeper into how performance marketing works, how to create a performance marketing strategy, and the tools you can use to implement one. Table of Contents What is performance marketing? How Performance Marketing Works How To Create a Performance Marketing Strategy How do you measure performance marketing? Top Performance Marketing Software Top Performance Marketing Verticals What is performance marketing? Performance marketing is a digital marketing strategy driven by results, where advertisers (like a brand or business) only pay once a goal is met, which can be anything from making a purchase to filling out a form on a landing page. With a traditional

The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you’re probably wondering how to become an influencer. In this article, we’re going to dive into what it takes to become an influencer and the steps you need to take to find success. First, let’s define an influencer. What is an influencer? How to Become an Influencer for a Brand 1. Find your niche. 2. Choose your platform. 3. Create a content strategy. 4. Distribute your content. 5. Start a website. 6. Stay updated. 7. Be yourself. 8. Engage with your audience. 9. Network with other influencers. 10. Create a media kit and pitch yourself to brands. 11. Be consistent. 12. Track your progress. How to Become an Influencer on Social Media 1. Build an online

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that will take your career to the next level. Whether you’re a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with. Best Channels for Influencers Influencer Platforms for Creators 10 Best Influencer Platforms Best Channels for Influencers Below are the channels marketers leverage the most in influencer marketing and where influencers achieve the highest ROI for the

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, cosmetics brand Tarte had my TikTok For You page in shambles. The brand partnered with Sephora Middle East to host a group of popular creators from around the globe in Dubai. The three-day trip was to promote the upcoming launch of Tarte’s new foundation. Participants and a plus-one were treated to a luxury experience complete with business class flights on Emirates and private villas at the Ritz-Carlton Ras Al Khaimah, Al Hamra Beach. @jackmacbarstool This is elite #journalisming ♬ original sound – Jack Mac From the moment participating creators started documenting their travels, the trip was met with mixed reactions from social media users and marketers. Some users felt the luxurious trip was out of touch during a time of economic insecurity. Other social media

Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. However, despite a smaller following, their conversion rates stack up against celebrities and those with bigger audiences. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. Here’s what you need to know. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Influencers are social media superstars, trendsetters, tastemakers, and knowledge leaders with sizable and highly engaged networks of followers on social media. Accessing influencers is a powerful marketing tool to boost brand awareness, send qualified traffic to your website, and impact purchasing decisions through product placements and endorsements on social media. Influencers can be anything from

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are – online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. But if you’re considering hiring an influencer for your brand, where do you even begin? It can be tricky to narrow down your goals, what type of influencer you want, and what goals you hope to meet with an influencer strategy. To help you narrow your search and ensure your

Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new ski and followed Whitney for quite some time. I figured since she used this particular ski, I should too — if Whitney promotes it, why wouldn’t I love it? You might be thinking, “Slightly questionable logic, Kristen.” Maybe. But, did Whitney’s post get me to buy the ski? Oh, yeah. (And I do love my new ski for those of you wondering.) This is just one example of a tactic used by businesses across virtually every industry called influencer marketing. Examples of these channels include social media, blogs, columns, digital and print ads,…