strategy
Emails. We all get them, but what makes us want to click on some more than others? With billions of emails zipping around daily, standing out is no small feat. Even the most enthusiastic subscribers can quickly lose interest if your emails consistently fail to hit the mark. But boosting your email game isn’t just about crafting the perfect message; it’s also understanding the people behind those opens and clicks. In this article, I’ll take you through the most effective tactics for boosting your email engagement, with some great visual examples to get you inspired. If you’re looking to ramp up those numbers and learn how to increase email engagement, you’ve landed in the right spot! 7 Tactics to Increase Email Engagement 1. Craft Compelling Email Subject Lines to Boost Open Rates Your email subject line is your first (and maybe your last) impression on users. Average email users receive
Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effective email marketing strategy, you can help your brand to boost sales and gain trust amongst your customers. Email is the one marketing channel you have great control over, with the ability to test your emails and segment your campaigns to specific audiences. With a strong email marketing strategy in place, you have the potential to grow your business and revenue. More businesses are turning to email marketing because it’s effective. Not only is it cheaper than other forms of marketing, it’s also high-converting, giving you the best bang for your marketing dollar. That’s because your email list is filled with people who want to hear from your brand. In this article, we will provide you with a step-by-step guide on how to start email marketing, as well as some examples
Email marketing can be a highly effective marketing and sales channel, with a return on investment (ROI) as high as 3,600%! But if you’re new to it, how do you set up your email operations for such success? Other guides will say you need to follow a 20-to-30-step process. Honestly, that’s way too intimidating for beginners. So, instead, I’ve decided to list just the 10 essential steps you need to set up correctly at the start so that: You don’t accidentally get your emails marked as spam. You grow a list of active, engaged subscribers. You see results from your emails! Ready? Then let’s get into this ultimate email marketing checklist. 1. Familiarize Yourself With Permission-Based Marketing Email marketing is a type of permission-based marketing, where you market to only people who have given you their permission to do so. This way, if a person hasn’t consented to receiving your
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: not focusing on the customer journey. In the realm of SaaS, success comes from being able to guide customers along their journey – and implementing precise email marketing strategies at the right touchpoint is key. In this guide, I’ll examine eight distinct SaaS email marketing campaigns, strategically tailored to address various stages of the customer journey. Ranging from newsletters engineered to construct communities, to special offer emails designed to deliver genuine delight, I delve into the tactical details of each approach. I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to fit your audience. Let’s dig in! 8 SaaS email marketing campaign examples to consider 1. Newsletters Newsletters are regular email campaigns that follow the same structure with each campaign. Their goal is mostly to
The holiday season is busy for all of us, but especially for those managing a retail business. We get it — you want to make sure you take full advantage of holiday spending, which grows every year. In 2020 holiday spending reached $789 billion. In 2021 that number reached $886.7 billion. This year the National Retail Foundation (NRF) is forecasting retail sales to reach another record high at $4.86 trillion. Whether you’re a seasoned online retailer, or this is your first holiday season selling online, we’ve got the holiday retail marketing advice you need. We created our Holiday Retail Marketing Checklist to show you the online marketing steps that actually make a difference when it comes to taking advantage of holiday spending. So click the button below to get our checklist to make the 2022 holiday season your most successful yet! Download the checklist What you’ll learn from our Retail Holiday
The holidays and the end of the year will be here before you know it. As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals by building and following a solid year-end fundraising marketing plan. This year, Giving Tuesday is November 29, 2022. However, it’s estimated that nearly one-third of annual giving occurs in December, and 12% of that happens in the last three days of the year. People like to show support at the end of the year because they: Feel happier when helping others in need around the holidaysWant to feel like they are making a differenceLike to take advantage of tax deductionsWant to be connected to something positive While there are many other charities and organizations vying for attention, you need to stay active and in constant communication with current and potential donors.
Have you put in hundreds of hours of work (or more) into your blog but still don’t get traffic? Perhaps, you’re an expert in some area and have useful knowledge to share. And you create top-notch blog posts that you know will help people. But when you look at your traffic or scroll down to your comment section, you can almost hear the sound of crickets. What’s going on? People aren’t reading your blog, and you need to change that. In this post, we’re going to dive in deep and learn how to increase your blog traffic and engage readers. Why it’s critical to increase traffic to your blog You might think that setting up a blog and creating quality blog posts should be all you need to do. But your work doesn’t stop there. If you’re running ads on your blog or doing affiliate marketing, you need people to
If you run a nonprofit, you’re probably already familiar with Giving Tuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them. Is Giving Tuesday really worth it for my nonprofit? As a former nonprofit communications director, I know it can feel like Giving Tuesday is really noisy and crowded and that it’s better to put your focus on planning your end-of-year (EOY) campaign. But I promise, Giving Tuesday is worth your time and effort. The truth is, Giving Tuesday gets bigger every year. In 2021, Giving Tuesday generated over $2.7 billion in donations from over 35 million participants. If you’re worried about managing
This year, Cyber Monday sales are expected to top $11 billion in sales. And small businesses stand to rake in some major Cyber Monday revenue if they can put together a compelling offer and effectively promote it with an email series. Not sure how to take advantage of all that spending? You’ve come to the right place! In this article, I’ll help you get prepared to send a sales-generating Cyber Monday email, and I’ll share some real Cyber Monday email examples to help inspire your campaign. When is Cyber Monday 2022? Cyber Monday falls each year on the Monday after Thanksgiving. This year, Cyber Monday is on November 28, 2022. How to create a great Cyber Monday email campaign Before we dive into how to create a great Cyber Monday email, I want to take a moment for you to consider doing an email series rather than a single email. Why a
In the United States, holiday shopping is good for business. On average people spend $843.4 billion during the holiday season. And Cyber Monday (Nov. 28th) has become a popular holiday kickoff for ecommerce. This year it’s expected to top $11 billion in sales. Hosting giveaways throughout the weekend or even earlier in November is a successful strategy to capture these shoppers and draw them into your ecommerce store. The trick is to choose your resources carefully and to be specific about the giveaway parameters like location and timing. Use these Thanksgiving giveaway ideas to jump-start your promotion strategy and draw business to your site. Why you should host a Thanksgiving giveaway Interactive marketing is memorable. It helps generate leads and gets more engagement than traditional social media posts and other content. This type of marketing is aimed at building relationships with customers rather than simply trying to get them to