Copywriting

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors. Now, we definitely aren’t advocating for smoking cigarettes (or many of Draper’s health choices). But fictional or not, you can’t deny the memorability and catchiness of that tagline. It’s easy to recognize good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. What is copywriting? Copywriting is one of the most critical elements of any and all forms

Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting for an Instagram post, for instance, is entirely different from copywriting for a blog post. At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work, and it can be difficult to find all three, day-in and day-out. To help with writer’s block, we’ve put together a list of copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Let’s dive in. 10 Copywriting Templates to Use in Marketing 1. Email Marketing First, you’ll need to determine what type of email you’re writing to ensure you’re speaking to the right audience. Coordinate with your team to see

If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd. What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. Each copywriting portfolio example I’ve included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together and how it’s okay to get creative with yours. How to Create a Copywriting Portfolio When creating your copywriting portfolio, avoid cramming in too many of your writing samples. You’ll want to show off your diverse portfolio —that’s understandable — but too many samples can overwhelm potential clients and employers.

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Below, you’ll find tips on how to write compelling copy. Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action. It feels purposeless — and that’s the exact opposite of what marketing is meant to accomplish. Yet, web copywriting is a strategy that sometimes falls by the wayside, often overlooked for other website elements like SEO, design, and functionality. 1. Know your…

As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn’t just supposed to sound pretty — it’s also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That’s no small feat. If you’re stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you’re in luck. Here, I sat down with Lately’s CEO, Kate Bradley Chernis, to discuss the 11 tips that enabled her and her team to grow monthly recurring revenue by 240%.   But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action.…