Email Autoresponders
An email autoresponder is one way to take your customer experience (CX) to the next level. To help you decide what kind of automated emails you should set up, we’ve put together a list of the 10 email autoresponder examples that have the biggest impact on customer experience. Companies have become increasingly aware of the massive impact that CX has on growth, customer satisfaction, and retention. Here a few statistics that put the importance of CX into perspective: 76% of consumers are ready to go elsewhere if a brand doesn’t meet their expectations in terms of CX (Salesforce).75% of consumers are more likely to purchase from a company who makes them personalized offers based on their preferences (Forbes).81% of companies are set to compete mostly or completely on the basis of CX in 2019 (Gartner). CX refers to the feelings, perceptions, and impressions a customer gets every time they come
If you’re new to email marketing, you’ve probably noticed one thing: There are lots of different terms to get your head around. Email autoresponder is one of them. Chances are you’ve already used autoresponse emails personally. Think setting your ‘Out of office’ email before heading on vacation. In email marketing, an autoresponder works much the same way. But, with different use cases and end goals. Stay tuned as we break down: How an email autoresponder worksWays autoresponders drive email marketing goalsHow to set up a simple autoresponder with Sendinblue What Is an Email Autoresponder? An email autoresponder is a tool that sends an automatic email in response to a pre-defined trigger event. Today, most email marketing services offer some form of autoresponder feature. What differs between services is the level of complexity of this function — but more on that later. For now, just keep in mind: An email autoresponder
There are so many email marketing platforms on the market. But which ones offer user-friendly, functional autoresponders? Marketing platforms usually offer built-in CRM systems, lead generation functionality, social media marketing capabilities, and many other features. But once you get to automated emails, also known as autoresponders, you’ll find that most platforms either offer very limited functionality or include them in the most expensive plans. To save you time searching for the right platform, we’ve put together a list of the nine best email autoresponders and how to choose the one that fits your needs. What Are Autoresponders in Email Marketing? Autoresponders in email marketing are software solutions allowing businesses to send automated emails triggered by specific, predefined actions. The most popular autoresponder is the out of office message. But don’t stop there! With autoresponder tools, you can automatically send welcome messages, birthday emails, double opt-in verification emails, and much more.