Top Deliverability’s Blog

Learn everything you need to know about B2B content marketing, including what it is, why it’s important, best practices, and how to get started. The post What Is B2B Content Marketing? Strategy Guide & Best Practices appeared first on SendGrid.

Subject lines can help motivate attendees for events big and small. Learn more about email campaign best practices with Twilio SendGrid. The post Event Subject Lines: 5 Ways to Motivate Your Audience appeared first on SendGrid.

Abandoned cart emails are a popular part of ecommerce email strategies. But how can you make yours stand out and convert well? You have an online store and a great product, but your customers keep getting cold feet. It’s not you. About seven out of 10 customers in 2023 abandon their shopping carts online.  Enter the abandoned cart email, an effective email campaign to win back potential customers. With marketing automation software, sending cart recovery campaigns can be done in your sleep.  We’ll walk you through successful abandoned cart email examples and tips, as well as how to create your own abandoned cart email. We have you covered from subject line to call to action (CTA). What is an abandoned cart email? The abandoned cart email is an automated email sent to customers after they leave products in their shopping cart without making a purchase. This follow-up email reminds shoppers

Did you know? Spamhaus has a free eBook to help email marketers know how to do the right thing.With an introduction by Annalivia Ford, one-time postmaster for AOL (remember them?), this deliverability guide from Spamhaus will walk senders through the concepts of deliverability and email reputation, how to not look like a spammer, and other important things you need to know to stay on the right side of email marketing best practices.And they don’t even make you opt-in to get access to it. Click here to download.And don’t forget to join Spamhaus’ Matthew Stith and me on Tuesday, March 21st at 9am central time for a live webinar where we’ll talk blocklists, Spamhaus, domain reputation and more. You can register here.

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before you use it for your own company strategy. And if you’re in a pinch, jump straight to the section that you need. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance of AI, you have to look at it from a broad perspective. Here are some stats about the global artificial intelligence market, and which companies are prioritizing the technology. 1. The market for artificial intelligence (AI) has a current market value of nearly 100 billion U.S. dollars and is expected

Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What types of content are memorable to consumers? According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. 1. Funny content 49% of consumers say that funny content is the most interesting and memorable. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report, 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and

Have you ever subscribed to a newsletter or a blog and received an email newsletter after days or a few weeks, only to forget why you subscribed to them in the first place? Me too, and the immediate action I tend to take is to hit that “unsubscribe” button at the bottom of the email. If you’ve recently started a small business or already have an established one, drip campaigns can solve this frustrating experience for your users. When I worked with a marketplace that helps newsletter writers and sponsors connect for relevant sponsorships, we were catering to two types of users: writers and sponsors. Sending the same welcome email (or other helpful resources) to two different types of users was out of the question. It just wouldn’t work. So, we had to find a way to segment our users based on their actions, i.e., the type of account they created.

Celebrate Earth Day with an effective Earth Day email marketing campaign. Here are a few Earth Day subject lines and marketing ideas to get you started. Earth Day is coming up on April 22nd. Now is the ideal time to showcase your brand’s commitment to sustainability.  Honor Planet Earth by promoting eco-friendly products. Share news about your company’s green initiatives. Or highlight environmental issues and encourage subscribers to have a positive impact on our planet. Even more than other holiday marketing campaigns, Earth Day is an opportunity to connect with customers using messages that matter to them. Don’t know where to start? Get inspired with these Earth Day subject lines and email campaign examples. General Earth Day Subject LinesEarth Day Sale Subject LinesEarth Day Subject Lines With Emojis5 Earth Day Email Examples Calculate the carbon footprint of your Earth Day emails Email has the lowest emissions compared to other online

Omnisend and Klaviyo are top-tier email marketing solutions catered toward ecommerce businesses. Despite both being dynamic and useful tools for ecommerce store owners, they certainly cater to different audiences. Omnisend is ideal for beginner marketers and slightly smaller online stores, while Klaviyo is more suitable for experienced marketers or enterprises with bigger marketing budgets. While these two platforms share several common features, Klaviyo is known to offer more advanced features than Omnisend. However, this doesn’t necessarily mean that it’s the best option for you and your email marketing needs. In this Omnisend vs Klaviyo review, we will use our own experience and expert knowledge to provide you with a side-by-side comparison review of Omnisend vs Klaviyo, to help you to determine which one is the best fit for your online business. Design and Flexibility: Omnisend offers 25 modern email templates, providing a variety of promotional and seasonal holiday templates, as

It’s Friday! Let’s get silly. Here’s musician Dustin Ballard, aka “There I Ruined It” with his best effort to compile a song entirely out of singers saying “Yeah.” Here’s a link, if the embed doesn’t work. Enjoy.