Top Deliverability’s Blog
Hustler Marketing DFY (Done-For-You) ecommerce email marketing agency that serves ecommerce stores around the globe Download the PDF Introduction Discover how a leading personalized jewelry eCommerce brand overcame email deliverability challenges, transformed its reputation, and experienced a substantial boost in revenue. Dive into the strategic journey undertaken by the Hustler Marketing team to ensure emails not only reached inboxes but thrived in the primary tab, leading to remarkable results. Hustler Marketing, a trailblazer in digital marketing, brought its prowess to the forefront of this transformative email deliverability project. Their dynamic approach, combining creative finesse with technical acumen, ensured the success of each phase. Transparent communication and a strategic vision were the hallmarks of their collaboration with the jewelry eCommerce brand. Hustler Marketing, a trailblazer in digital marketing, brought its prowess to the forefront of this transformative email deliverability project. Their dynamic approach, combining creative finesse with technical acumen, ensured the
Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) it can be difficult to know what went wrong. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap? Spam traps are commonly used
Welcome back to our latest installment of This Month in Email—your go-to series for all the latest happenings in the world of email marketing. What happened in November (aka the busiest month for inbox engagement )? Read on for the biggest headlines shaping the email marketing industry. News headlines In AI news Community In lighter news Email Client Market Share News headlines Remember when Google announced it would delete inactive accounts? Reminder: it’s set to start happening on December 1, 2023, which can help email marketers and hurt some . Goodbye TinyLetter. Mailchimp is shutting TinyLetter , an email newsletter service, on February 29, 2024. Speaking of next year… reminder that in February 2024, Yahoo and Google will require mass senders to abide by a specific set of rules . Leaked API keys of MailChimp, Mailgun, and Sendgrid put 54 million users at risk . Three towns in New
The Cybersecurity and Infrastructure Security Agency (CISA), National Security Agency (NSA), Federal Bureau of Investigation (FBI), and Multi-State Information Sharing and Analysis Center (MS-ISAC) have released Phishing Guidance—Stopping the Attack Cycle at Phase One to provide guidance in the ever-waging battle against phishing exploits. The guidance is relevant to all organizations, though it may pose challenges for those with limited resources. To address this, the guide incorporates a section with customized suggestions tailored for small- and medium-sized businesses that may lack the resources for a dedicated IT staff to consistently combat phishing threats. For software manufacturers, the emphasis is on adopting secure-by-design and default strategies. The guidance encourages software companies to create and deliver software that is resistant to common phishing threats, ultimately enhancing the cybersecurity resilience of their customers. In the phishing mitigation guidance for all organizations, CISA, NSA, FBI, and MS-ISAC recommend organizations implement DMARC and other controls
If you’re an event organizer or marketer, you know the challenges – and opportunities – that come with creating successful events. During my time working at a marketing agency, I got my first glimpse into the world as I helped with organizing workshops, panel discussions, and networking events. In those roles, I quickly realized the incredible value of email marketing as a core strategy for not only gaining event attendees and keeping them in the loop, but also for nurturing relationships well after the event was over. Email marketing is an avenue that can offer you a host of benefits, from cost-effective event promotion to a wider reach, and the ability to track and measure the effectiveness of your campaigns. Whether you’re planning a workshop, a grand conference, a product launch, a charity fundraiser, or any other event under the sun, event email marketing can be a game-changer. In this
Hey, people were freaking out five years ago about how Mailchimp was for sure going to shut down email newsletter service TinyLetter. It turns out that the concern was prescient, though just a bit premature. Here we are, five years later, and now Mailchimp has just announced that it is shutting down TinyLetter at the end of February, 2024. Mailchimp sent the following announcement to TinyLetter users on Wednesday, November 29th: In 2011, Mailchimp acquired a small newsletter service called TinyLetter to expand our offerings and make it easy for people to send updates, digests, and dispatches to their fans and friends. Over the years, TinyLetter took on a life of its own, and we’ve loved watching you share your work and build communities around your newsletters. Since then, our business priorities have evolved, and we’ve been laser focused on building tools to serve marketers and help small businesses grow.
Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates. My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard. Why Measure Survey Completion Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’re wearing little white coats and goggles — and they desperately want to know what other cats think of various fish. They’ve
As of the first of February 2024, Google and Yahoo will introduce new rules for anyone who sends massive emails to @gmail and @yahoo contacts to improve mailbox protection against spam, phishing and spoofing. Read what the new requirements are in this article, and see how you can comply by 2024. Think about how many customer and prospect email addresses you have in your lists ending in “@gmail.com” or “@yahoo.com”. A lot, right? As of the first of February 2024, you may no longer be able to communicate with these contacts and be sure that your emails reach them. Why not? On that date, Google Gmail and Yahoo will change their email receipt policies, implementing changes to current authentication and spam prevention requirements. However, if you are already adopting the best practices of email deliverability to optimize your email delivery capabilities, you have nothing to fear: the new standards correspond
American broadband communications provider Sparklight, aka Cable One, provides service to 1.1 million residential and business customers across 24 states. However, as of July 14, 2022, they no longer provide email service to residential customers. The affected domains are: cableone.net newwavecom.net nwcable.net mycitycable.com Consider them all dead; the MX for these domains is no longer answering on port 25. [ H/T: Evan Burke. ]
A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound – Danielle The video quickly went viral and has gone on to rack up more than 84 million views. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. This response has earned over 32 million views, quickly becoming the feel-good story of the season. @stanleybrand #stitch with @Danielle ♬ original sound – Stanley 1913 The comments to Reilly’s response are filled with
