Top Deliverability’s Blog
What would your email marketing team do with $650,000? Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah. That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products. It was that they did not allow members to opt-out of their emails. Don’t make the same mistake. Your transactional emails aren’t a place for promoting upcoming deals, products, or partnerships—but they don’t have to be boring missives full of legalese, either. Ahead, we’ll talk through the differences between commercial and transactional emails (and how best to optimize them): What is a transactional email? Transactional emails are messages that relate to the exchange of goods and services—specifically, ecommerce emails like receipts, shipping confirmations, invoices, password reset
Since 2017, we’ve been analyzing email deliverability rates across various platforms. These bi-annual tests provide marketers with valuable insight into the performance of the top email service providers. AWeber was one of the first tools we included on our list. Founded in 1998, AWeber is one of the industry’s oldest players. Currently, it caters to over 100,000 users, which means it continues to be a popular tool for small businesses. The tool boasts interesting email marketing features, but the key question remains: do the emails reach their intended inboxes? Let’s look at AWeber’s email deliverability rate over the years. But First, What is Email Deliverability (and How is It Calculated)? Email deliverability measures whether an email message reaches the recipient’s inbox, rather than falling into the black hole of spam and missing emails. When conducting our tests, we measure the percentage of emails successfully delivered to recipients’ inboxes, including both
Mass emails are a key part of any email marketing strategy . This article will cover what is a mass email , how to send one, and its key benefits. Today, mass email remains a valuable form of email communication. That’s because it lets you reach a large number of people right away. Read on to learn more about mass emails and their main benefits. What is a mass email? A mass email, also known as a bulk email or email blast, is a type of email marketing campaign. Mass emails are typically sent to a large group of subscribers at the same time. Companies can use mass email to communicate with part or all of their contact list. Typically, mass emails have a single email message and a clear call-to-action (CTA). They can lead to greater awareness and higher conversion rates. Mass email vs. email newsletter Mass emails aren’t
Want to announce a new product launch , run a flash sale , or collect customer feedback? An email blast is a great way to get the message out to all your subscribers. The question is, how do you boost conversion rates and avoid spam filters? For this, you’ll need a reliable email blast service and a well-planned strategy. This article will tell you everything you need to know about email blasts, including a few examples, templates, and best practices. What is an email blast? An email blast, also known as an e-blast or mass email, is a message sent to a large group of recipients at once. It’s a way to broadcast your message to your entire email list. Email blasts are often used for announcements, promotions, or sharing news updates. How does an email blast work? Imagine you have a big announcement to make. An email blast lets
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I’ve built my business. But for every one of these missteps, there’s been a valuable lesson. My name is Amy, and I help entrepreneurs grow their businesses with digital courses. So I’d love to walk you through some of the lesser-known mistakes I’ve made, so you can avoid them entirely. Sound good? The 7 Biggest Mistakes I’ve Made as a Digital Course Creator 1. Launching without hands-on experience While your digital course topic may evolve with your business, it’s important to have hands-on experience in whatever it is you’re teaching. Want to teach a course about real estate investing? Fantastic, but make sure you have experience as
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it. You might even be using AI without knowing it, with Google using AI in paid search to create relevant ads. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In this article, I’ll discuss upcoming advertising trends and how you can leverage
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos. And I’m not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let’s get into
Emails. We all get them, but what makes us want to click on some more than others? With billions of emails zipping around daily, standing out is no small feat. Even the most enthusiastic subscribers can quickly lose interest if your emails consistently fail to hit the mark. But boosting your email game isn’t just about crafting the perfect message; it’s also understanding the people behind those opens and clicks. In this article, I’ll take you through the most effective tactics for boosting your email engagement, with some great visual examples to get you inspired. If you’re looking to ramp up those numbers and learn how to increase email engagement, you’ve landed in the right spot! 7 Tactics to Increase Email Engagement 1. Craft Compelling Email Subject Lines to Boost Open Rates Your email subject line is your first (and maybe your last) impression on users. Average email users receive
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. However, Google Ads Intelligence, as it’s broadly known, offers way more than just being an interactive campaign builder. In this post, I explain what Google Ads Intelligence is, the key features it includes, and Google Ads AI best practices. Table of Contents What is Google Ads Intelligence? When did Google roll out AI for ads? AI Features in Google Ads Best Practices When Using Google Ads Intelligence What is Google Ads Intelligence? Google Ads Intelligence is an umbrella term for a set of AI-powered tools Google
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote work has to offer — from the challenges of setting up a home office to the joys of location independence. But more importantly, I’ve also gotten to consciously observe the growth and impact of remote work over time. In this post, I’ll be sharing 60 statistics to help you understand the evolution, opportunities, and challenges this unique mode of work offers. Each section is designed to provide more than just statistics and instead offer you a cohesive, research-backed narrative on each sub-topic. Table of Contents The Introduction and Evolution of Remote Work How Companies Have