Company News
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use. Last year we focused on what it meant to be a valuable platform for our customers. Since then, we’ve made a number of product enhancements to double down on this promise. Here at HubSpot, we’ve intentionally built our platform to meet the needs of organizations regardless of where they are in their journey. Our customers have always taken comfort in our easy-to-use tools and freedom to scale when they’re ready to. That said, a lot has changed in the last few
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use. Last year we focused on what it meant to be a valuable platform for our customers. Since then, we’ve made a number of product enhancements to double down on this promise. Here at HubSpot, we’ve intentionally built our platform to meet the needs of organizations regardless of where they are in their journey. Our customers have always taken comfort in our easy-to-use tools and freedom to scale when they’re ready to. That said, a lot has changed in the last few
Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. Every week, there’s a new twist or turn. In case navigating all this uncertainty isn’t hard enough, companies are dealing with another major shift. Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. It’s harder to generate demand, drive leads, reach prospects, and meet customers’ high expectations. At the height of the pandemic, many businesses thrived in a digital-first world, but now that momentum is slowing and it’s harder than ever to connect with customers. The flywheel feels frozen. But why? This question keeps me up at night. Helping organizations grow better is our
HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too. Our commitment to DEI helped us foster a culture that prizes a range of ideas from people with an array of experiences and backgrounds. We invested innumerable people hours, hired professionals, and sought world-class expertise to identify the DEI best practices, implement them and measure their success. Although there’s no finish line for this work, that massive effort has supported our company’s growth trajectory through talent acquisition, employee retention, and workplace culture. We recognize that not all companies have the resources to make an equivalent investment, but all companies in the HubSpot community can make DEI a sustained advantage. We asked, shouldn’t it be…
