Top Deliverability’s Blog

Australian telecommunications provider Telstra has long provided internet services (including email), initially via the “Bigpond” brand (launched in 1996, later retired). They’re reported to have 18.8 million customer accounts, though I don’t know how many active email accounts that translates to. Even if you assume a 1:1 correlation between user accounts and email accounts (which is unlikely), that’s still quite a bit smaller than, say, Yahoo Mail (which was reported as having 225 million active users as of 2017). Regardless, a multi-million subscriber base is nothing to sneeze at.I don’t have much information on blocking/unblocking information for senders with Telstra/Bigpond delivery issues at this time. I’ll add information here as I’m able to.In the mean time, if you are having a Telstra/Bigpond-related deliverability issue, and if you would like to segment out or suppress mail to the Telstra domains, here’s a list of their primary email domains:telstra.comtelstra.com.aubigpond.combigpond.com.auTelstra hosts email for

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be worth $10 billion. The following month, Microsoft launched new AI-powered versions of its Bing search engine and Microsoft Edge web browser. This week Microsoft announced the launch of Bing Image Creator — an AI-powered tool that allows users to create images at the click of a button (a major upgrade from WordArt). One day you stopped using WordArt and didn’t even know it.— Microsoft (@Microsoft) March 22, 2023 Users can type a brief image description into the chat window on Bing or upon clicking the Image Creator icon within Microsoft Edge to get custom images generated

Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting too much thought into it. Understanding product classifications like this can help you better market, price, and distribute your products. There are four types of product classification and a variety of reasons why these classifications are important. Let’s dive into each type, so you can decide where your product falls, and learn the top marketing strategies for each. Continue reading, or jump to the section you’re looking for: What is product classification? Product Classification in Marketing What are the four classifications of products? Why the Classification of Consumer Products Is Important Product Classification Examples Product

Everyone wants to find ways to keep customers interested as long as possible, which can be challenging. The problem is that customers are constantly getting marketing messages from all directions. It’s often impossible to cut through the noise and give customers helpful content or offers.   In this article, we will talk about how the Maropost platform can help you keep customers engaged at every stage of the sales funnel.   Maropost Marketing Cloud is an all-in-one platform that helps businesses streamline their marketing efforts and deliver a cohesive message across email, social media, SMS, and other channels.   One of the most effective communication platforms is email marketing; one of the most important metrics to track is your open rate. This gives you an indication of how well your emails are engaging with your audience.   If your open rate is low, it could be a sign that your content is not relevant

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Every year the Health, Wellness, and Fitness market is reaching its new “personal best”. In fact, McKinsey found that the market is worth an estimated $1.5 trillion, with a yearly growth trajectory of 5 to 10%. As consumers have an array of choices when it comes to finding products and services that fit their needs, for brands it means one thing: fierce competition. How can brands trying to get a slice of the (healthy) pie get themselves in the lead? To explore this, Forrester’s Principal Analyst Emily Pfeiffer and our client Lloyds Pharmacy’s William Connor joined us in a webinar – here’s what we had to say … Health and wellness eCommerce trends in 2023 Customers are now willing to invest more into preventative health measures and living a much healthier lifestyle. Combine this with the high adoption of online shopping, these have been major influencers in the market’s boost.

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence and machine learning and how it relates to your business. Table of Contents: What is artificial intelligence? What is machine learning? Difference Between Artificial Intelligence and Machine Learning Capabilities of AI and Machine Learning Benefits of AI and Machine Learning What is artificial intelligence? Artificial intelligence is programming computers to complete tasks that usually require human input. A computer system typically mimics human cognitive abilities of learning or problem-solving. What is machine learning? Machine learning is when computers sort through data sets (like numbers, photos, text, etc.) to learn about certain things and make predictions. The

Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has evolved, so have audience expectations. Businesses today need more than a catchy tagline to support customer needs. Companies aren’t just selling products anymore — they create brands that need to talk about their impact on society. In this post, we’ll discuss how to create brand pillars that can help you define your brand’s purpose, values, and identity for continued growth. Keep reading or jump ahead to learn: What are brand pillars? Why are brand pillars important? What are the five brand pillars? How to Determine Your Brand Pillars Brand Pillar Examples For example, brand pillars can be core values, important strengths, or aspects of a

If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file’s text and images can’t easily be modified once packaged into a PDF. But it’s not impossible. Whether you use a Mac or Windows computer, there are tools available to you for editing the text and graphics within a document that has already been converted into a PDF. You can even do this online, as well as convert PDFs back into Microsoft Word documents to edit your content in its original, editable format. Here are a few ways to edit a

Monitoring the email marketing metrics of each campaign you send helps you optimize and improve. But how do your emails stack up against the competition? What’s a good open rate? Do you get too many unsubscribes? How are others in your area doing? As the marketing platform of choice of over 500,000 businesses around the world, we compiled a comprehensive report on email marketing benchmarks for 2023.  You’ll find benchmark data of email marketing campaigns across geographies and industries as well as best practices to improve your email marketing performance. Our Methodology: The Sendinblue Email Marketing Benchmark is based on campaign data of Sendinblue customers over 12 months (January 2022 – December 2022).The key metrics included are email open rate, email click-through rate (CTR), unsubscription rate, and email bounce rate. The results displayed are the median value of the KPI examined. It’s more meaningful than the average because it excludes outlier