Top Deliverability’s Blog
Six years ago today I wrote here “Spam isn’t going away“, talking about systemic problems at Google, Cloudflare and Amazon and in India. If I were writing it today I might mention Microsoft, Salesforce and ExactTarget as well as Google, and might stress Amazon less (mostly because all the Amazon spam sites tend to be hidden behind Cloudflare, so you don’t know they’re Amazon sites). And OVH, of course. But the gist of the story hasn’t changed in six years, and the conclusion is as valid today as it was then: There will be increasing volumes of B2B spam being sent for the foreseeable future, and there doesn’t seem to be much we can do to change that. If your career involves filtering inbound spam – consumer, smb or enterprise – it seems your skills will be in demand for a long while yet.
Ever wondered why some emails get delivered to your inbox, and others end up in the spam folder, or even vanish? Well, email deliverability is why. And, it’s not just about sending great emails. But, also the deliverability rate of your email service provider (ESP) tool. While following best practices has the greatest impact on email deliverability, we’ve found that your choice of ESP can also influence whether your emails will be delivered inbox or land in spam. So, ensuring your email gets to your subscribers’ inboxes requires a combination of implementing non-spammy practices, and choosing an ESP with solid deliverability rates. In this article, we’ll discuss the email deliverability rate of ActiveCampaign. You’ll gain insights from our latest deliverability test results and also learn best practices for maintaining an excellent deliverability rate. Let’s get started! What is Email Deliverability? If you think email deliverability means your emails get delivered
No matter how many emails you’ve sent, there’s still a mini-adrenaline spike right before a campaign goes out. There’s nothing worse than being head-down in the final QA of an email only to get the dreaded ping: Hey, can we just change xyz real quick? Email marketers know that there’s no such thing as “real quick” when it comes to an email campaign. When we asked folks for our State of Email 2021 report, 45% said they find themselves dealing with more last-minute email changes than they had in the past—and 70% said their workload had increased overall. What you need is a plan. One that gets ahead of all of those little last-minute requests and competing internal priorities—so you can get those emails out the door, faster. Save yourself some zig and zag—and get everyone on the same page. We’ll walk you through how to plan an email marketing
“ Mailchimp ? Sounds familiar, it has something to do with emailing.” That’s a pretty common reaction when people answer, “What is Mailchimp ?” We’ll give you an in-depth answer that explains exactly what Mailchimp does. Mailchimp started as an email marketing platform for small businesses in 2001. It was acquired by Intuit in 2021 and has since grown into an all-in-one digital marketing platform. While its features and pricing have grown over the years, Mailchimp is still, at its core, a user-friendly tool for beginners in digital marketing. Keep reading for an overview of Mailchimp’s features, limitations, and popular Mailchimp alternatives. What is Mailchimp used for? Mailchimp is a software that helps businesses create digital marketing campaigns and manage customer communications over email. This helps brands find and keep customers. Mailchimp offers marketing tools for carrying out the following tasks. Building email campaigns Mailchimp email template Mailchimp’s email marketing
Combine email marketing and customer relationship management (CRM) to improve your marketing strategy . Learn more about email marketing CRMs and their main benefits. Many businesses rely on email marketing campaigns to engage customers and drive sales. But if you don’t send personalized messages, it’s hard to make your brand stand out. Email marketing platforms let you personalize your campaigns with segmentation, marketing automation, and other features. And with the right CRM tools, you can tailor your messages even further. Email marketing CRMs deliver the best of both worlds, offering the benefits of email marketing software and CRM systems. Their combined features can enhance your marketing efforts and streamline your workflows. Here’s why you need an email marketing CRM for your business. What is an email marketing CRM? An email marketing CRM is a type of CRM software that offers email marketing features. The CRM stores valuable customer data. This
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high. These factors have led to one outcome: declining interest in construction and home improvements. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. Despite these challenges, now is the best time to double down on your construction company’s marketing efforts. As Warren Buffett famously said, “Be fearful when others are greedy, and be greedy when others are fearful.” In this article, I’ll discuss 13 marketing strategies you
Table of contents What Is a Seed List in Email Marketing? What Is Seed Testing? What Are the Benefits of Seed Emails? Types of Seed List Deliverability Tests 1. Manual Test. 2. Automatic Test. 3. Proxy Test. Closing Thoughts What Is a Seed List in Email Marketing? Briefly, a seed list definition is a series of email addresses that you send a letter to before sending it out to your target audience, which allows you to test your message in different conditions. This way you can see how your email will look and interact with different services and providers before you actually send it out. Initially, companies created mailing lists using the personal email addresses of employees. Later, they started using special test accounts for email marketing. Nowadays, businesses prefer practicality and cost-effectiveness by using special spam testing solutions that have their own built-in seed lists. So, let’s take
You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. That’s $36 for every $1 spent! But to maximize just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today, and what to do if things don’t look so great. What is email health? Email health is your program’s ability to reliably and efficiently send high-quality campaigns that avoid the spam folder and deliver on business goals. A healthy email program is one that: Has an effective list-building process Regularly cleans email databases Maintains high email deliverability Moves emails through ideation, design, production, and testing without major hiccups Send enjoyable and actionable campaigns that drive engagement and sales Constantly experiments
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial for your email marketing campaigns. DMARC is a protocol that uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to determine the authenticity of an email message (check out our DMARC vs DKIM vs SPF article for more information on the relationship between the 3 standards). While not essential, there are several reasons why a DMARC record is a wise choice for email marketers. Advantages of having a DMARC record Enhances Email Deliverability: DMARC helps in ensuring that your emails are authenticated against SPF and DKIM standards. This authentication process increases the likelihood of your emails being delivered to the recipient’s inbox rather than being marked as spam or getting blocked by email providers. Protects Brand Reputation: By preventing unauthorized parties from sending emails that appear to come from your domain
DMARC, DKIM, and SPF are all email authentication methods used by senders to combat email spoofing and phishing attacks. While you could use SPF and DKIM independently, you can’t use DMARC without also using at least one of the other methods. And the truth is: if you’re an email marketer, that’s sending emails to hundreds or thousands of people, you need to implement all three methods together to achieve respectable levels of authentication and deliverability. That’s because each method works differently, with its own strengths and weaknesses, and it’s only when they are implemented together that you will achieve comprehensive protection. Let’s look at each one in turn and compare them… SPF (Sender Policy Framework) SPF is an email authentication protocol that verifies the sender’s IP address. It allows domain owners to specify which mail servers are authorized to send emails on behalf of their domain. How SPF Authentication works