Mailjet: What is CRM? A Comprehensive Guide to CRM Marketing

Mailjet just published a engaging article:

Customers interact with your brand more than you may realize. Whether it’s visiting web pages, subscribing to newsletters, or abandoning shopping carts, users are leaving their footprints everywhere. What if we could weave all this information together and map out our customer’s journey? That’s where customer relationship management (CRM) comes into play. Using CRM technology, we can tweak strategies and execute tactics to improve our relationship with the buyer through to sale. While traditional marketing leans towards generating new customers, retaining just 5% of your customer base with CRM can increase profits by 25%. Not bad at all, right? In this guide, we will walk through the fundamentals of CRM, how to integrate it into your existing operations, and help you choose the right software for the job. There’s a lot to cover, so let’s get started. Table of Contents What is a CRM system? Why companies use a CRM…

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