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MailUp: Email Segmentation 101 for eCommerce: tools and methods you should use
MailUp just posted a insightful post:
If you want your eCommerce platform to cut through the noise, don’t look further than sending personalized emails. Learn how email list segmentation can give you an upper hand. With internet access and penetration increasing every passing day, the number of digital buyers continues to register a constant and rather meteoric rise. The direct benefactors of this trend? The eCommerce industry. In 2020 alone, more than 2 billion people purchased goods and services online, with e-retail sales amounting to a whopping total of 4.2 trillion US dollars worldwide. Now, a rising number of eCommerce buyers means an ever-growing number of eCommerce businesses as well. And that might not be thrilling news for all the players involved. Because in this scenario, they can no longer rely on their services and products to rope in customers. They also need to take their branding and communications up a notch to catch the audiences’…
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