MailUp: Christmas 2021: how to set up a post-COVID Email Marketing campaign

MailUp just published a new interesting article:

The Christmas season is right around the corner. Have you prepped your email campaign strategy? Here’s some practical advice and data on the evolution of this post-COVID holiday so that you can fine-tune the right Email Marketing strategy. A quarter of the annual e-commerce demand happens during Christmas time. But what’s to expect from Christmas 2021? We’ve (almost completely) left the pandemic behind us. However, the health emergency has left an indelible imprint on consumer shopping habits.  This year, digital sales will exceed $1 trillion globally. But experts say that there’ll be many surprises: this year’s Christmas shopping promises to be very different from the past. How should Italian brands and companies prep for Christmas 2021? Let’s try to forecast what’ll happen in the next 2 months. Check out the statistics and trends that have already emerged from our studies last year. This will provide a profitable outlook for those…

Read the original here: Christmas 2021: how to set up a post-COVID Email Marketing campaign

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