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A museum is like a living, breathing book. Step inside, and you’re instantly transported into another world. Whether it’s an art museum that lets you observe great works from local artists or a historical museum that lets you walk through rooms from a bygone era, a museum simultaneously educates and inspires. But have you ever found yourself wondering how to start a museum? In this guide, we’ll walk you through each step of the process. Get the expert marketing advice and tools you need to increase visits and word of mouth. Start a Free Trial of Constant Contact for Recreation, Sports, and Entertainment Why start a small-town museum? If you’re passionate about a topic, starting a small-town museum can be a great way to explore that passion, educate others in your community, and make money at the same time. And if you’re wondering how to start a small-town museum, keep…
If you need fresh content for your 2022 marketing efforts, consider offering online courses. Nearly half (42%) of businesses planned on using online courses to educate clients in 2021. This marketing tool builds your credibility and lets you share your expertise with students and potential clients. Globally, e-learning is projected to reach $457.8 billion in the next five years. You can capture the e-learning customer with a solid plan for marketing your classes. Stay connected to students, families, and staff with expert marketing advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Education Why you should sell online courses Online classes let you go above and beyond traditional content. They let you share your expertise with up-and-coming professionals in your industry and train new employees on how to improve the field. More importantly, they can also generate extra revenue for…
As a marketer, we’ve been talking about personalization and responsive advertising for some time now. And that trend isn’t going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous). Additionally, the ways people search are changing. Google found that 15% of search queries every day are new searches they’ve never seen before. That’s why starting June 30, 2022, responsive search ads will be the only search ad type that can be created or edited in Google standard search campaigns. The goal is that this change will help simplify the way you create search ads and make it easier to drive performance. To prepare for this upcoming change, let’s discuss what responsive search ads are and the best practices for creating them. The goal is to show a different combination of titles and descriptions for different users depending on their unique…
The pandemic has forced the traditional holiday office party to go virtual. But things are different this year — now, a variety of workplaces include remote and in-person employees (or a hybrid of both). So here’s the challenge — how can you host a fun holiday party that satisfies everyone? What activities can you plan? What logistics are involved? There’s certainly a lot to think about, but don’t stress. Here are some tips from HubSpot’s remote workforce on how to host a virtual or hybrid-friendly holiday party. 1. Use a spreadsheet to organize your activities. Planning a virtual holiday party requires plenty of logistics. That’s why you should use a spreadsheet to stay organized. Kara Korosec, a remote senior customer success manager at HubSpot, says, “I used to coordinate Secret Santa at my last company, a 100% remote company. I set up a spreadsheet where everyone listed some of their…
As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it? Your strategy has to align with your audiences’ needs and interests, and understand the required approach for each channel you use, whether it’s social media or email. This strategy also informs the content you create and how to share it so your audience has a greater likelihood of seeing it. But how do you bridge the gap between this strategy and the content itself? What you need is a marketing message, and it’s just as important as your overall strategy. In this article we’ll discuss the definition, provide real-life examples and ways to make your own excellent marketing message. But if you’re in a pinch, feel free to jump straight to what you’re looking for instead: What is a marketing message?…
Your employees know your business processes well. They understand your brand messaging and vision and feel a general sense of connectedness to your organization. Given this, many businesses choose to insource and have existing employees undertake new tasks rather than hiring freelancers or other agencies that don’t have an existing connection to your business. In this post, discover exactly what insourcing is, the benefits it can bring to your business, and examples of scenarios that would cause you to use the strategy. Insourcing brings a variety of benefits to companies, like: Having more control over the decisions that go into tasks and projects because everything is kept in-house. Existing employees are experienced with brand messaging and the brand experience, so you don’t have to spend extra resources getting others up to speed. Communication isn’t tricky as you don’t need to reach out to third parties. You don’t need to share critical…
We finally got through 2021 (congrats!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year off fine. If you’ve found your way here, we’re guessing that’s because “Create a winning marketing strategy” is probably one of your goals for 2022. Good for you – you’re in the right place! To help you with that, we’ve decided to recap all relevant dates for 2022 in one blog post so you can strategize for the year ahead. Read on and find out which dates you should include into your marketing strategy and get our free 2022 Marketing Calendar. Table of Contents Why is it important to have a Marketing Calendar for 2022? Marketing Calendar for 2022 January February March April May June July August September October November December Download the 2022 Marketing Calendar Why is it…
People looking to protect their homes, vehicles, and families want to work with an insurance agent they can trust. However, with 422,688 insurance brokers and agencies in the U.S. as of 2021, how can your insurance agency help clients see you as their ideal choice? One of the best ways is to create plenty of positive social media posts for insurance agents. Since people do online research to make important choices, building an effective social media marketing campaign helps them see the value of your services. Consider this: There are 4.48 billion people actively using social media in the world. And plenty of them have homes, families, and property that need to be insured. But what are some of the best ways for insurance agents to use social media? This article outlines some of the best insurance posts for social media that you can create and includes some easy tips for…
What happens when a quirky foodie gets a box truck and a dream? There’s only one way to find out. With the number of mobile kitchens — with varying degrees of gourmet status — growing in the United States, entrepreneurs and chefs are asking how to start a food truck. When the work of starting the business is done correctly, the rate of return on the investment is surprisingly good. The U.S. Census Bureau counted 5,970 food trucks in 2018, which was nearly double the number just five years earlier. And with the built-in flexibility and social distancing that are inherent in the business, it appears the coronavirus pandemic hasn’t negatively impacted food trucks in the same way it has brick-and-mortar restaurants. Starting a food truck business isn’t just for warm-weather towns, although higher temperatures don’t hurt. With 753 mobile food service companies, California has the most. South Dakota comes…
The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don’t want to shove off until the last minute. There’s going to be a lot of spending going in over the next month or so, which is why it’s important to have a plan for reaching your customers and prospects before your competitors do. Haven’t started planning your campaign yet? Don’t panic. We’ve mapped out a comprehensive guide with everything you need to launch a holiday marketing campaign this season. From offer templates to free holiday-themed stock photos, we’ve peppered this step-by-step guide with resources…