mobile marketing strategy
Mobile applications have been one of the most significant revenue generators for many businesses. Their revenue has been close to $693 billion in 2021 and is projected to reach $935 billion in 2023. However, this phenomenal surge comes at a cost of cyberattack threats. That’s why mobile app security is so crucial. According to the Mobile Security Report 2021, 97% of the organizations have faced mobile-related attacks, with 46% of employees downloading at least one malicious application. This has led to many concerns regarding the businesses and user data security who interact with brands for different purposes. They exchange data with the brands on applications during these interactions, leading to malicious exposure without proper security measures. That’s why you need reliable security measures to avoid data risks and protect your customers. Check out different best practices that you can use to ensure mobile app security. Data Encryptions Secure Codes User…