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Litmus: Customer-Centric Marketing is Critical: Email is the First Step
- May 26, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just released a new brilliant article:
As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. But as Gartner recently pointed out (and many of us are experiencing firsthand!), the senior marketing leadership role has evolved. We’re now architects of the customer experience, and tasked with nurturing those relationships. We have to know what the customer wants and be equipped to give them a consistent and personalized experience—every time they interact with our organization. When their needs, wants, or the competitive landscape changes, we have to be nimble enough to respond. I’m incredibly proud to be a marketing leader at Litmus because we have forged a strong and meaningful relationship with our customers—and the email community at large—over the years. In that spirit, I’d like to share how we’ve applied a customer-centric focus throughout our organization—fueled by our marketing program.…
More here: Customer-Centric Marketing is Critical: Email is the First Step
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