Top Deliverability’s Blog
HubSpot: How to Do A/B Testing: 15 Steps for the Perfect Split Test
- March 3, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another interesting post:
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling”, as this can be detrimental to your results. Keep reading to learn how to conduct the entire A/B testing process before, during, and after data collection so you can make the best decisions from your results. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company may not necessarily work for another. In fact, conversion rate optimization (CRO) experts hate the term “best practices” because it may not actually be the best practice for you. But, this kind of testing can be complex if you’re not careful. Let’s go over how A/B testing works to ensure that…
More here: How to Do A/B Testing: 15 Steps for the Perfect Split Test
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