Social Media Marketing Basics
It’s time you started using social media for your nonprofit. With nearly 4 billion social media users worldwide, it’s safe to say that there’s a large online audience today. While some people use social media platforms like Facebook or Instagram to keep up with friends, many more use them to engage with various organizations. If you’re running a nonprofit, you’ve got an incredible opportunity to connect with supporters on the web. In fact, you can start fundraisers, recruit volunteers, or simply share your story to turn readers into followers. But with so many social media platforms out there, where do you even start with the process? Luckily, social media for nonprofits doesn’t have to be an overly-complicated journey. The first step is to settle on the right platform for your organization. From there, you can use a variety of social media tools and strategies to post engaging content to the…
A hot housing market is a boon for realtors, and TikTok for real estate agents has the power to turn the tide of that never-ending competition for leads in your favor. Think back to the glory days of open houses, when the promise of free food and a walking tour through a local home was enough to bring the community together and focus the attention of every potential homebuyer on the properties you were selling. Nowadays, as a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to social media marketing for real estate, platforms like Facebook and Twitter are all too often your first stop when trying to generate new leads. Around 36% of people surveyed in a recent Zillow poll say that they’d be willing to purchase a home they’ve never seen in person entirely online. As a result of this…
A hot housing market is a boon for realtors, and TikTok for real estate agents has the power to turn the tide of that never-ending competition for leads in your favor. Think back to the glory days of open houses, when the promise of free food and a walking tour through a local home was enough to bring the community together and focus the attention of every potential homebuyer on the properties you were selling. Nowadays, as a result of the Covid-19 pandemic, virtual home tours are all the rage and when it comes to social media marketing for real estate, platforms like Facebook and Twitter are all too often your first stop when trying to generate new leads. Around 36% of people surveyed in a recent Zillow poll say that they’d be willing to purchase a home they’ve never seen in person entirely online. As a result of this…
How do you grow a cult following when you’re a small, mobile business? Build a brand that people remember. You can do this with the help of digital marketing tools that allow you to extend your reach far beyond your physical location. Social media for food trucks is one of the best ways to become a daily presence in people’s lives — no matter where you’re parked. The power of social media is only matched by the number of possibilities it brings. According to the Pew Research Center, 69% of U.S. adults use Facebook, 40% use Instagram, and 23% use Twitter. That doesn’t even include other major platforms such as Pinterest, TikTok, and Snapchat. So, how can you take advantage of these numbers and maximize the impact of your social media presence? This article covers the benefits, top platforms, and best practices for managing social media for food trucks. Learn how to develop…
How do you grow a cult following when you’re a small, mobile business? Build a brand that people remember. You can do this with the help of digital marketing tools that allow you to extend your reach far beyond your physical location. Social media for food trucks is one of the best ways to become a daily presence in people’s lives — no matter where you’re parked. The power of social media is only matched by the number of possibilities it brings. According to the Pew Research Center, 69% of U.S. adults use Facebook, 40% use Instagram, and 23% use Twitter. That doesn’t even include other major platforms such as Pinterest, TikTok, and Snapchat. So, how can you take advantage of these numbers and maximize the impact of your social media presence? This article covers the benefits, top platforms, and best practices for managing social media for food trucks. Learn how to develop…
Every day, millions of people — or roughly seven in 10 Americans — are using social media to find local businesses that serve their household needs, and that includes plumbing. If you run a plumbing business, establishing a social media presence can help you attract new customers, build your brand, and create a strong online presence. With an endless number of social media platforms available and a variety of ways to go about posting on them, figuring out where to start can be a bit overwhelming. The toughest part is getting started, but once you learn the basic steps involved and best posting practices, you’ll be able to reap numerous benefits and even enjoy the process. This guide will break down all things social media for plumbers, including advantages, tips, and tricks to success, as well as useful tools to help you get started. Ready to find more leads…
Every day, millions of people — or roughly seven in 10 Americans — are using social media to find local businesses that serve their household needs, and that includes plumbing. If you run a plumbing business, establishing a social media presence can help you attract new customers, build your brand, and create a strong online presence. With an endless number of social media platforms available and a variety of ways to go about posting on them, figuring out where to start can be a bit overwhelming. The toughest part is getting started, but once you learn the basic steps involved and best posting practices, you’ll be able to reap numerous benefits and even enjoy the process. This guide will break down all things social media for plumbers, including advantages, tips, and tricks to success, as well as useful tools to help you get started. Ready to find more leads…
Every day, millions of users log in to social media to connect with family, friends, and businesses they care about. There’s a tremendous opportunity for you to grow your small businesses, nonprofit, or personal brand on social media, but to look professional, you’ll want to make sure you’re familiar with the correct social media image sizes. But don’t worry about keeping track of every platform’s preferred photo and post sizes! We’ve compiled an updated list of the correct social media image sizes for each platform below. Simply click on the platform you’re interested in or scroll for the full list of preferred image dimensions for Facebook, Instagram, Pinterest, and more! Table of Contents: Click item for details and examplesFacebook image sizes and dimensionsFacebook cover photo: 830 x 312 pixelsFacebook profile photo: 170 x 170 pixelsFacebook post image size: 1080 x 1080 pixelsFacebook Event cover photo size: 1200 x 628 pixelsInstagram…
People looking to protect their homes, vehicles, and families want to work with an insurance agent they can trust. However, with 422,688 insurance brokers and agencies in the U.S. as of 2021, how can your insurance agency help clients see you as their ideal choice? One of the best ways is to create plenty of positive social media posts for insurance agents. Since people do online research to make important choices, building an effective social media marketing campaign helps them see the value of your services. Consider this: There are 4.48 billion people actively using social media in the world. And plenty of them have homes, families, and property that need to be insured. But what are some of the best ways for insurance agents to use social media? This article outlines some of the best insurance posts for social media that you can create and includes some easy tips for…
By now, you’ve probably heard about the importance of using social media to promote your business during the holidays and throughout the rest of the year. When it comes to the holidays, you know how important having the right plan to reach new customers and bring people into your store can be. And even if you’re not a social media enthusiast, with the right holiday social media strategy, you can drive meaningful results on social media this holiday season. Creating a holiday social media strategy starts with understanding what each network can bring to your business For the holidays, you’ll want to focus your efforts on a select group of social media sites that will offer the right features for connecting with your audience. Here’s an overview of how each network could work for your business. Facebook: As a small business, you’ve probably already seen how Facebook can be used…