sms marketing
Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀
Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a valid question, but arguably the wrong question. The question is not which is better but how you should use each and when to use them together. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes. The real power of email and SMS marketing is when you apply each to the use cases they serve better than the other. When you try to cover all your bases with just one or the other, you inevitably miss out on opportunities to reach your audience in the most impactful way. By using both SMS and email marketing, you’re able to increase the impact of your marketing campaigns and…
We’ve all had that moment – you hear your phone buzz and think it’s that all-important message you’ve been waiting for – not quite. It’s a text from a clothing brand you bought from once in 2019. And by the end of the day, you’ve bought a new outfit that you had no inclination of buying at the start of the day. That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area. Let’s take a deeper look at why that is. The rise of SMS marketing SMS marketing has often been overlooked when searching for the best marketing communication, with many opting…