ESPs
Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor. Content governance keeps your relationship with your customers thriving, and allows you and your team to more effectively focus on your content goals. In this post, we’ll cover the topic of content governance — what it is, why it’s important, and how you can create a model for your business. The goal of a content strategy is for your company to create meaningful and engaging content that aligns with your business objectives and drives consumers to a particular action. Content governance ensures that you have a definitive way for this content to reach them. Who creates the content? On what platform is it published? How will it be updated in the future? While these questions and their answers help shape content governance,…
Ready for the Strong Customer Authentication (SCA) U.K. deadline? Brands and retailers have already implemented changes way before 14th March 2022 to help combat fraud. For shoppers, it’s a win to get that extra layer of anti-fraud protection in their online card payments. But beware of the double-edged sword, as customers may face more I.D. verification requests at the point of transaction. Ultimately, this takes the “ease” out of “pleased”, as both e-commerce merchants and customers face a new challenge: a new barrier in the customer shopping journey. Marketers have paved the way through channels, PPC ads, and more, to get traffic to their product pages and bring customers to the checkout point. Yet around 30% of these transactions will potentially fail 3DS or be abandoned. The risks of high basket abandonment and a slump in sales is a Marketing SOS (Save Our Sales) call for you to ramp up your…
Your email newsletter is one of your most powerful marketing channels. Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything. While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their terms. But there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity. That’s why we’ve compiled 15 of the best of the best newsletter examples to reference when your brand needs a boost. These newsletter examples are more than eye candy — they contain valuable…
Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to small business marketing. In order to make a decision on whether or not it’s right for your business, it’s important to know the benefits of email marketing. Before we get into the many benefits of email marketing, one of the top benefits can affect your bottom line and therefore needs to be mentioned right away. Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent. But ROI isn’t the only reason why email marketing…
While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business. There are other factors to consider when choosing a home for your video marketing — such as cost, tech support, and video and audio quality — to name a few. To help you find the best fit for your company’s unique needs, we compared YouTube directly against the smaller, more niche platform Vimeo across a number of factors. Read on to see the results, and decide for yourself. Number of Users Winner: YouTube There’s no real competition here. YouTube commands an audience of over two billion monthly users — almost half of the entire internet-using population. Vimeo’s 230 million monthly viewers and 1.9 million paid subscribers seem insignificant in contrast. For maximum reach, choose YouTube. Search Optimization Winner: YouTube YouTube leaves Vimeo in the dust here. YouTube is…
In 2021, Instagram reported over 500 million users viewed Stories. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories. Even if you’ve already published a handful of branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions. Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Even when you put your best efforts into creating a Story, you might still find that it falls flat, sees a high drop-off, or shows other signs of low engagement. As you build your social media content strategy for 2022, you might be asking yourself, “What type…
It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if your customers can’t sign up, it’ll all be for nothing. That’s why you need an effective landing page. They’re simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads. When done correctly, a landing page can help you generate leads and pass off those qualified leads to your sales team. Here, we’ll break down seven landing page builders and outline their costs, benefits, and drawbacks. What is Leadpages? One of the most popular tools for creating landing pages is Leadpages. Leadpages offers a variety of tools that can help you create compelling landing pages — including pop-ups, a drag-and-drop page editor with a seemingly endless list of pre-made templates, and more.…
“You’re being emotional,” they say to women. “Good!” says CEO Joanna Milliken. Read how she strives to #BreakTheBias.
Today is so much more than another Tuesday – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are challenging expectations, misconceptions, and their own limitations at work and outside work – and the amazing women of Maijet by Sinch are no different. To celebrate International Women’s Day 2022, discover how Mailjet by Sinch’s female leaders #ChooseToChallenge#BreakTheBiasand contribute to a more diverse and inclusive workplace. Table of Contents Building workplaces where women can thrive Increasing representation in the tech industry Encouraging diversity in leadership Providing opportunities through mentoring Empowering women to trust their own abilities Combating gender disparity takes more than one day Building workplaces where women can thrive Being a woman has never been easy, but the modern world is throwing women its own…
INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more. For Women’s History Month, the INBOUND team is excited to highlight some of the most impactful quotes from the incredibly talented women who have graced our stages over the past 10 years. Providing opportunities that go beyond having a seat at the table to actually having a voice is how we will continue to transform the future of business. Let’s dive in. Sign Up to Speak at INBOUND 2022 15 Inspirational Quotes from Past INBOUND Women Speakers 1. “Fail is the F word for business. If failure is not an option, neither is success.” — Beth Comstock, Advisor & Author 2. “It is human emotion that drives all of our decision making. It’s what drives us to be our best selves.” — Bozoma St. John, Chief Marketing Officer, Netflix 3. “Vulnerability…