Top Deliverability’s Blog
Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. In this article, you’ll see six tactics to help improve your social media public relations. We’ll also see examples of brands that have used some of these tactics. How has Social Media Changed Public Relations? Social media has completely changed the PR landscape. Press release has ceded the throne to the much younger, much more persuasive heir: social media. Communication Brands can now use different channels to communicate with consumers through social…
Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Here’s how. Where Can You Publish Targeted Ads? Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown on social platforms such as Facebook, Instagram, or TikTok. Other options include publishing targeted ads in users’…
Marketers need the advantage of real-time customer data to effectively do their jobs. The right iPad and iPhone apps can help — in this piece, we’re diving into 11 Apple device applications that can help take your marketing to the next level. 1. HubSpot Price: Free Need a better marketing framework? The HubSpot mobile CRM suite has you covered. Get one-tap access to key documents, stay organized with follow-up actions and quickly review customer calls to help inform both current marketing plans and develop new initiatives. Best of all, and can do everything anywhere, anytime from your iPad or iPhone. What we like: Not to toot our own horn, but HubSpot offers end-to-end support for managing contacts, handling emails, tracking tasks, and monitoring marketing efforts. 2. Meta Business Suite Price: Free Meta (formerly Facebook) is one of the most popular social marketing platforms, so it goes without saying that you…
To grow with Growth Hacking you must have a creative mind and be able to use conventional marketing tools in unconventional ways. CRM, for example, can be a key to the process of experimentation behind growth hacking. How? We find out in this article. Growth hacking is a method used by start-ups to grow quickly and exponentially. A concentrated timespan and a low-budget approach encourage entrepreneurs to use this method, which was first proposed by Sean Ellis in 2010 and is now widely used by companies both large and small. The growth hacking method is based on experimentation and analysis of performance: this allows a business to limit the budget required to get going and accelerate growth. Another important element of this method is unconventional use of classic digital marketing techniques (email marketing, content marketing, social media marketing, etc…) and tools (erp, crm, cdp, etc…). But what does “unconventional” mean?…
As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. But as Gartner recently pointed out (and many of us are experiencing firsthand!), the senior marketing leadership role has evolved. We’re now architects of the customer experience, and tasked with nurturing those relationships. We have to know what the customer wants and be equipped to give them a consistent and personalized experience—every time they interact with our organization. When their needs, wants, or the competitive landscape changes, we have to be nimble enough to respond. I’m incredibly proud to be a marketing leader at Litmus because we have forged a strong and meaningful relationship with our customers—and the email community at large—over the years. In that spirit, I’d like to share how we’ve applied a customer-centric focus throughout our organization—fueled by our marketing program.…
Getting emails into your recipients’ inboxes is a crucial piece of email marketing. Learn more about email deliverability and what affects it. The post Email Deliverability 101 for Email Marketers appeared first on SendGrid.
Ecommerce businesses rely heavily on email and text messages to sell their products and services. Most of them send out newsletters and other forms of marketing communication on a daily basis. If you want to launch an ecommerce business, then you’ll need your own secret weapon to drive sales. You don’t want to send out information that is redundant, boring or irrelevant, so we’ve created a guide on how to use email and text messages to lock down sales and boost productivity in your ecommerce business. Keep reading for our best ecommerce tips! Reuse Existing Content for EmailsTry Different Types of ContentWin Big with SMS MarketingTurn to Automation Reuse Existing Content for Emails Use content marketing to build trust and brand awareness, and attract customers to your brand. This is especially useful for businesses that are trying to sell to customers who might be wary of a new brand or…
Ahh, dads – they’re a species of their own, aren’t they? With their eccentric habits and top-notch “jokes”. Father’s Day is just around the corner, but it’s not all fun and games. Some wickedly talented marketers are throwing out impressive email campaigns at this time of year. For us email marketers, Father’s Day is a golden opportunity to dip into this once-in-a-year tradition where the US spent $20B in 2021 alone. And the competition is fierce. So it’s time to dissect some of the best Father’s Day campaigns and use some bespoke strategies to win the attention of all the grown-up children on your mailing list. Pull up your tanned cargo shorts – let’s get stuck in. Table of Contents The challenges of email marketing for Father’s Day How to hook your audience in a crowded Father’s Day inbox Eye-catching Father’s Day email subject lines Pull on their heartstrings Create…
Validity manages ISP feedback loops for a whole bunch of ISPs (30+) all around the world. They’ve got a signup and management interface for this “Universal Feedback Loop Service” at fbl.validity.com. And they have just announced that they’ve added SFR and Gandi to the list of ISP Feedback Loops that they have coordinated into this management interface.The current total list of ISPs and mailbox providers supported via this Universal Feedback Loop Service now includes: BlueTie, Comcast, Cox, Fastmail, Gandi, ItaliaOnline, LiberoMail, Virgilio, Laposte.net, Liberty Global, UnityMedia, UPC, Locaweb, Mail.ru, OpenSRS, Rackspace, Seznam.cz, SFR, SilverSky, Swisscom, Synacor, TIM, Telenet, Telenor, Telstra, Terra, UOL, Virgin Media, XS4ALL, Yandex, and Ziggo.Senders, if you register for your own feedback loops (some ESP/CRM platforms handle this for you), you’ll want to head over to the Universal Feedback Loop Service website and see about signing up. Feedback loops are an extremely valuable deliverability mechanism that helps you…
Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business. Before we discuss more reasons why your company needs an impactful HR department and how you can go about building one, let’s talk more about what human resources actually means. Based on this definition alone, you can see how it would be difficult to run your operation successfully without the assistance HR provides. That’s why even small and medium-sized businesses (SMBs) have HR departments with employees who oversee all management, engagement, and development between the company and its employees. HR departments exist to support you and your employees so you can continue doing your jobs successfully. The work and responsibilities of a human resources employee will touch a large portion of your business every day. So what does that mean for you? Let’s review some of the…