Top Deliverability’s Blog
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation. In fact, Infographics are the fourth most used type of content marketing. And it’s plain to see why, marketers who align the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience. So you may be thinking, where do I start? We’ll guide you through how to create your own infographics and even give you examples of different types you can work with using our 15 fabulous infographic templates…
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years, making it more important than ever for companies to both identify potential leads and increase the chances that these leads are quickly converted into paying customers. Content marketing excels at the second part of this equation. As a result, companies are earmarking more of their marketing budgets for content-based campaigns; as noted by the Marketing Insider Group, the most…
Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue.
Sending mass email in Outlook is simple and free. We’ll show you how to use mail merge to send personalized emails in Outlook – and we’ll explain why you’re better off using an email marketing service instead. A mass email is when you send an email message to a large number of email addresses in your contact list. Adding an endless number of email addresses to the CC or BCC of your email draft is tedious, time-consuming, and risks exposing the personal contact information of your email recipients. Use the mail merge feature in Outlook to send bulk email to your email contacts quickly. Mail merge also lets you send personalized messages to each email recipient. How to Send Personalized Mass Email in Microsoft Outlook We strongly recommend using a professional email marketing software to help you send personalized emails – so you can benefit from advanced marketing tools like…
DELIVTERMS: The weekly series here on Spam Resource that defines deliverability terminology. Today, I’m going to talk about the Friendly From.What is the friendly from? It’s not quite its own separate header, but it is a field in your from header. It is the text that goes next to your email address in the from header.If the from address header in my email looks like this:From: Al Iverson That means that the from address is aiversontestmail@wombatmail.com and the “friendly from” is “Al Iverson.”Some systems enclose the friendly from in quotes, like this:From: “Al Iverson, not a lawyer” This helps prevent formatting glitches in some cases, like if you include a comma in your friendly from. In that case, if you don’t put the whole thing in quotes, there’s a good chance recipients could end up with a very funky looking from address, depending on how their mail application or webmail…
For years I’ve gotten a pedicure on June 1st. Where I grew up, June 1st was the first day that it really felt warm enough to start wearing sandals. So, for me, getting a pedicure on this day has always been a celebration. A way for me to acknowledge and appreciate the warm weather — and the change of footwear. Come to find out, I’m not the only one who thinks June 1st is the perfect day for baring toes. It’s National Go Barefoot Day (June 1st)! And while getting a pedicure is the first thing that comes to my mind when I think of June, there are so many beautiful things to celebrate in June that it takes a whole month to do it! That’s why I’ve compiled this HUGE list of June holidays and newsletter ideas. I’ve even thrown in some June subject line ideas for good measure!…
There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management? 5 Main Functions of Human Resource Management Recruitment and Staffing Employee Relations Learning and Development Performance Management Company Culture Recently, we’ve heard the term “People Operations” used much more frequently than human resources. Are they the same? Not exactly. People ops is technically considered a subset under HR. However, in many companies, they are used interchangeably. While human resources focus on the structural and legal pillars such as hiring, compliance, compensation, and benefits, people ops look at the cultural implications and focus on things like employee satisfaction, productivity, and diversity and inclusion. 5 Main Functions…
One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Discover the top email newsletter software to help you do just that. Top Features to Look for in Newsletter Software Email Newsletter Tools HubSpot’s Email Marketing Tool Moosend Benchmark SendInBlue Sender.net Stripo GetResponse Mailjet Pabbly Mailchimp Constant Contact MailUp Zoho Campaigns AWeber Campaigner Drip Postcards Campaign Monitor BEE Pro MailerLite ConvertKit Newsletter software is essential since it allows you to beautifully design a newsletter email and deliver the email to your subscribers with features such as: A/B testing Smart content Templates and customizability Analytics However, not all email newsletter tools are created…
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to keyword density, we’ll cover the basics, dig into why it matters, and offer functional formulas and simple tools that can make sure your keyword strategies are working as intended. Why Keyword Density Matters Keywords are a critical part of your SEO strategy . Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). So it’s no surprise that a substantial amount of SEO advice centers on keywords: Doing your research can help you select and rank for top-performing keywords in your market, in turn boosting user…
It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement rates, it’s not as simple as picking a certain day or time. Similar to Farmers Insurance, “we know a thing or two because we’ve seen a thing or two” when it comes to email marketing. Every year, we study over 100 billion emails to curate an annual report about email marketing trends and engagement. And do you know what we’ve found? The best time to send an email newsletter varies by industry, audience, and engagement goals. There is no one-size-fits-all time to send an email newsletter. The core of email marketing engagement is a newsletter tailored to your product, brand, and target audience. To accomplish this, it’s essential to continually…