design

Choosing a color palette for your design project is an important decision that affects every aspect of your design’s performance, from visual impact to user experience. In this post, you’ll find abundant color palette inspiration and, more importantly, learn how to choose the right palette for your unique project. Table of Contents Choosing The Right Color Palette for Your Design Project Color Palette Categories 50 Color Palette Examples to Inspire Your Next Project Color Palette Generators Choosing The Right Color Palette for Your Design Project While selecting a color palette without much consideration might be tempting, you must understand that your color choices must be intentional and informed. Colors are much more than aesthetics. Choosing colors that achieve the desired impact and communicate the intended meaning requires careful and thoughtful selection. The question then becomes — how do you find a color palette that aligns with your design needs and

Recently, smart folks just discovered that Gmail is stripping out background image CSS from email content. This is new, and very annoying. Over on the Parcel blog, Mark Robbins explains the situation and provides some ideas for working around the issue.Is a design issue a deliverability issue? Sometimes yes, sometimes no. It certainly can lead to display issues and even accessibility problems. And it can be painful, even if it doesn’t stop mail from getting to the inbox. So, I figured it can’t hurt to share stuff like this.[ H/T: Parcel Newsletter ]

Being a self-proclaimed professional newsletter subscriber – with a special email address set up to keep tabs on my growing collection – I’ve seen my fair share of subscription forms. Here’s what I realized: many brands and organizations assume a basic form will suffice. They focus on the landing page. Or launch into brainstorming email content. Meanwhile, designing a newsletter signup form often takes a backseat. But a signup form is the gateway to successful email campaigns and newsletters. It holds the key to growing your mailing list. In this article, we’ll look at ways you can leverage this little box to capture prospective readers’ attention and give them a taste of what’s to come. We’ll share 18 conversion-friendly newsletter sign up examples, and the best practices behind them. But first, let’s discuss how crafting it well will benefit you. What is A Newsletter Signup Form, and What are Its

Designing a newsletter keeps getting harder and harder. New features and technology become available every day, so for most marketers, email newsletter trends change too rapidly to keep track of. But if you don’t keep pace, your subscribers will start to notice your emails don’t seem as “modern” as their other newsletters. So to keep you on the cutting edge of email marketing, we’re sharing everything you need to know about how to design an email newsletter in 2023. In this guide, we discuss the essential visual elements any good email newsletter needs, then explain how to design those parts perfectly. We’ll also share some expert tips on designing a newsletter and address the issue of designing for different screen sizes and apps. How to Design An Email Newsletter: 5 Essential Components What’s the formula for a successful email newsletter design? First of all, you should always cater your marketing

Automation is supposed to make our lives easier… so why is it so hard to come up with new automated email ideas? Using automated emails isn’t enough — you have to craft your emails to be engaging and alluring. And unlike for sending emails, there’s no automated software for writing them. In this guide, we share 13 automated email examples to give you some good ideas. We’ll cover the most effective types of automated emails, with an example for each, and give some quick pointers on how you can use them yourself. But first, let’s take a deeper look at how email automation works. What Is Email Automation? Email automation is when emails are sent automatically from your account in response to certain “triggers,” such as a welcome email being sent automatically when someone joins your mailing list. They’re also called “trigger emails” or “behavior-driven emails” because of their prompts.

AMP (Accelerated Mobile Pages) for emails is the biggest innovation in the email marketing industry since the first newsletter was sent decades ago. But not that many people know about it. So, how does it help you as a marketer? It offers amazing new possibilities to engage with your audience and move beyond those everyday static emails. Let’s get started and understand how AMP Emails work and how they can benefit your email marketing strategy. What is AMP for Emails? With AMP Emails, marketers can create interactive email newsletters that allow users to perform various actions, such as filling out forms, adding products to shopping carts, and scheduling meetings, all without leaving their inboxes. It’s like having a miniature website right in your email. According to Mailmodo, their clients have seen conversion rates improved by as high as 833% using their AMP-powered emails. AMP emails allow for more engaging and

Many customers abandon their carts because of unexpected shipping costs, a long checkout process, or simply getting distracted before placing their order. Abandoned cart emails can help your ecommerce business recover lost sales by reminding customers of the items they left behind in their online shopping carts. Sending a well-crafted abandoned cart email can prompt customers to come back to your store, as well as offer discounts or other incentives to encourage them to complete their purchase. To stand out in cluttered inboxes, your abandoned cart email needs to be eye-catching and persuasive. Fortunately, it’s now easier than ever to create an effective abandoned cart email with the help of customizable templates. Many ecommerce platforms, such as Shopify, Wix, Squarespace, and BigCommerce, offer built-in templates that can be customized with your branding and messaging. To take it even further, external email service providers, like Klaviyo, Mailchimp, and Omnisend offer additional

Holiday emails can be a highly effective form of communication with your audience, taking advantage of popular holidays and occasions to boost sales. Effective holiday emails are typically brief, offer attractive deals, and take advantage of the prime shopping time. To make your life easier during these busy times, we recommend using holiday email templates. Using an email template can save your team a lot of time and can help to ensure brand consistency. Additionally, using a template can help ensure that you haven’t left any important information out when sending an email. What are the best email template providers? Email marketing providers offer a wide range of templates that can be customized to suit your needs and branding. Some email marketing services also offer additional features such as automation, A/B testing, and analytics. It’s best to research and compare different email providers to find the best one for your

Email templates are an essential tool for businesses looking to kick-start their email marketing. From small startups to large enterprises, these templates make it incredibly easy for you to create engaging, professional emails that capture customer attention and help you to reach your email marketing goals. In this guide, we’ll cover everything you need to know about ActiveCampaign’s email templates. From the benefits of using them, to handy tips for designing the perfect template, the different types of templates available, and finally, some real examples of what we’d consider as the best ActiveCampaign email templates. We’ll also provide step-by-step instructions on how to create an email template with ActiveCampaign and best practices for optimizing them. Plus, we’ll explain how to measure the performance of your templates and where to find them. Let’s get started! About ActiveCampaign Email Templates ActiveCampaign’s email templates are pre-designed email layouts that you can customize to fit

While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Neither am I, yet I found a strength in data visualization at HubSpot, where I’ve spent most of my days creating infographics and other visuals for blog posts. Consider this your introductory course to color theory, types of color schemes, and the use of palettes. We’ll be covering the following topics: What Is Color Theory? Why Is Color Theory Important in Web Design? Color Theory 101 Additive & Subtractive Color Theory The Meaning of Color The Seven Color Schemes How to