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HubSpot: Developing a Niche Marketing Strategy that Drives Growth [+ Examples]
HubSpot just posted a engaging post:
With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Discover what a niche marketing strategy is, how to develop one, and examples of these strategies in action from popular brands. Developing a Niche Marketing Strategy 1. Know your competition. Developing a niche marketing strategy is impossible without scoping out your competition. That’s because it’s crucial to understand your unique selling proposition — what you do that makes customers choose your company over another. Maybe you design ceramic dishware that can’t be found anywhere else, or maybe you’ve developed a tool that makes it easier for marketers to send emails. Whatever is it, find your specialty and craft a story around it. 2. Narrow down your niche market. Airbnb co-founder Brian Chesky is famous for saying, “Build something 100 people love, not something 1
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