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Maropost: SaaS Email Onboarding Guide (+ Best Examples)
Maropost just issued a new interesting story:
Email SaaS onboarding has been an integral part of running and growing SaaS businesses. And yet, there are online marketers that have yet to realize its full potential. But what is email onboarding? And why do SaaS marketers love it so much? In this post, we’ll tell you everything you need to know about onboarding emails and provide tips on how you can convert more leads using this strategy. We’ll also provide examples of onboarding emails and explain what makes each one a good reference point. So let’s not waste any more time and jump right in. Why email onboarding mattersHow To Create Great SaaS Onboarding SequencesFigure Out Which Email Sequences You Need To IncludeKeep inactive users in mindHave a solid call-to-actionEmail onboarding mistakes to avoidDon’t send generic emailsDon’t send long emailsDon’t stick to using the same copyBest examples Why email onboarding matters Email onboarding is your first point of
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