Litmus: Simple Ways to Optimize Your Email Workflow with Litmus

Litmus just posted a brilliant blogpost:

Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past. You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take. Read on for a few ways your team can use Litmus to streamline your email workflows and get the full value out of all the technology tools your teams rely on to create, review, approve and send your marketing emails. Make it easy for team members access the features they need Litmus capabilities span email design, development, email

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