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Customer experience trends are essential for brands aiming to secure a competitive advantage . According to Deloitte, people are likely to spend 140% more after a positive experience than those after a negative experience. Customer experiences can make or break sales. But more than that, they have a huge impact on customer satisfaction, brand loyalty, and revenue growth. The CX big picture affects how companies launch and market products and services. But these trends also trickle down to the operational level of day-to-day digital marketing. Here are 11 CX trends we predict people will expect from brands in 2024. 11 customer experience trends to start using 1. Start with the basics First things first, make sure your core customer service team is up to scratch. 50% of consumers value knowledgeable staff. 43% are willing to pay more for quality customer service. Needless to say, it’s important, your team delivers. Make
Software as a service (SaaS) is a fast-growing industry. As software companies evolve, so does their need for SaaS marketing automation . Many people assume that SaaS marketing automation is limited to email marketing. While email marketing automation software a good start, there’s so much more to it than setting up a welcome email sequence. SaaS marketing automation covers the whole range of activities your marketing team performs. This includes generating leads and tracking campaign performance. Automation lets SaaS companies personalize and optimize campaigns. It also helps them streamline repetitive tasks, so they can avoid getting bogged down in manual work. This article will go over the benefits of SaaS marketing automation as well as the best tools for your SaaS business. Brevo HubSpot ActiveCampaign Slack Sprout Social Supademo Jasper Improvado What is SaaS marketing automation? SaaS marketing automation helps software companies streamline marketing processes and tasks. This includes lead
The economic outlook changes from year to year and financial institutions have to adapt in order to find new clients and grow their business. Marketing automation for financial services is a powerful tool that helps agents and brands succeed no matter the outlook. Financial institutions encounter unique challenges in their marketing efforts. These challenges include personalized communication at scale, lead generation, cross-selling, upselling, and accurate campaign tracking. The good thing is, automation is there to solve these exact issues. Read on to learn how automation streamlines marketing tasks and improves the customer experience. How to get started with marketing automation for financial services To automate campaigns, you’ll need a marketing automation platform or all-in-one CRM, like Brevo. As of 2022, 42% of financial institutions already use marketing automation. From your account dashboard, you can navigate to your automations tab. Most platforms will give you some premade automation recipes to start
French interior design startup Rhinov uses automated emails to drive web traffic and conversions. Learn how they do it in this marketing automation case study . Rhinov launched in 2013 with a novel concept. Simply upload a photo of the room you want to redecorate. A few days later, Rhinov’s professional designers will send you a 3D simulation. Everything happens online — no in-person visit needed. To boost conversion rates, Rhinov needed a comprehensive marketing automation solution. That’s why they turned to Brevo in 2016. Thanks to automation, their marketing strategy was a success. Rhinov’s numbers speak for themselves. After starting with Brevo, 26% of their web traffic and 32% of conversions came from marketing automation. “The marketing automation platform is very quick to install and extremely intuitive and flexible. Its powerful API also made it possible to sync our contacts easily on Brevo.” Xavier Bouteiller, Marketing Manager @ Rhinov
Choosing marketing automation software for your agency is a strategic task. It should streamline your internal workflows while maximizing the value you provide to clients. To help you save time, we’ve selected 10 marketing automation tools designed for the unique needs of agencies. These tools cover a range of use cases. Many also offer agency-specific plans with perks like partner programs and priority support. Want to learn more about marketing automation for agencies? Here are the top features and tools. Marketing automation for agencies: 3 key features Here’s what you should look for when choosing a marketing automation tool for your agency. 1. Multi-account management Multi-account management functionality lets you set up multiple sub-accounts or workspaces within a single interface. So instead of constantly logging in and out when switching between clients, you can simply navigate to a different tab or account. Every tool in your tech stack should offer:
Enterprise marketing automation (EMA) is key to saving time and driving results. Read on to learn more about enterprise marketing automation as well as the top providers . Regardless of a company’s size, automating internal workflows is beneficial. But for enterprises, the scale of operations, volume of data, and number of personnel are much larger. All of these make automation indispensable. The right marketing automation software lets your team focus on strategic tasks. It also helps you build an excellent customer experience across channels. On top of that, it shouldn’t be too complicated or too expensive — which often happens with software designed for bigger companies. Selecting an enterprise-level marketing automation platform is a huge step for the entire organization. We’ve put together a list of seven enterprise marketing automation tools to help you choose the best. Brevo Enterprise Solution Oracle Eloqua Braze Netcore Bloomreach Wrike Improvado Enterprise marketing automation
What is a lead scoring model? A lead scoring model is a way of assigning a “score” to each one of your contacts. It’s an estimate of how interested they are in your business and how likely they are to buy your product or service. This score qualifies prospects for lead-nurturing actions such as marketing messages or sales outreach. A lead scoring model is a powerful tool for finding your potential customers, making sales, and saving time doing it all. When it comes to nurturing prospects, don’t rely on your gut feeling. Create a sales cycle backed by data and improve your marketing strategy. Follow along for: The benefits of using a lead-scoring model How to build a lead-scoring model Best practices for lead scoring models Other use cases for lead scoring The benefits of using a lead-scoring model Nobody likes to feel like they’re being sold something. It’s uncomfortable
In real estate, following up with leads and staying in touch is crucial. Real estate marketing automation helps realtors streamline lead management and free up time for networking and in-person interactions. Real estate professionals face many challenges. You need to build a client base, find listings, and establish a reputation in a competitive market. Even in escrow, there’s no guarantee a deal will close. For a realtor, this means lots of time, effort, and potential income are all gone. The good news is automation can help you keep leads from falling through the cracks. Read on for insights on how real estate marketing automation can help you develop your network, follow up on leads, and ultimately grow your business. We’ll also recommend some software you can use to get started. What does real estate marketing automation do? Real estate marketing automation helps realtors carry out repetitive tasks like sending emails
The process of converting leads into customers is riddled with obstacles. As a marketer, you want to target the right leads with the right messaging. But for many businesses, this poses a significant challenge. If you’re struggling to drive results with your marketing efforts, consider using automation. That’s because marketing automation empowers you to identify, prioritize, and nurture leads more effectively. Here are the top five ways marketing automation can help you convert more leads and maximize ROI. 1. Nurture leads through your sales funnel Lead nurturing refers to using automated email marketing to inform and nurture leads. Guiding leads through the acquisition cycle is the most common use case for B2B marketing automation. This tactic works particularly well where leads require a large amount of trust and education before making a purchase. You can use automated workflows to guide leads through the sales funnel, providing them with relevant content
Marketing automation is a lifesaver for time-strapped teams. This article will cover some of the most effective marketing automation examples to win back hours. You probably already know what marketing automation is, as well as its main benefits. In sum, marketing automation refers to the use of technology to streamline marketing processes. It can help you scale your efforts, strengthen customer relationships, and drive conversions. However, you may still be wondering what marketing automation looks like concretely. Here are a few examples of marketing automation workflows for your marketing strategy. Welcome email Onboarding email series Birthday or anniversary greeting Cross-selling or upselling Abandoned cart emails Post-purchase emails Surveys or feedback requests VIP offers Re-engagement campaigns Product updates or launches Gated content Why use marketing automation Marketing automation benefits the entire customer journey — from lead nurturing all the way to customer retention. Here are a few reasons why you should