Mailjet: Ultimate Guide to B2B Email Marketing

Mailjet just released a brilliant write-up:

If marketing was a competition, email would win hands down. The ROI of email marketing is £42 ($57) per £1($1.36). That’s a 4,200% return on investment (ROI). To put things in perspective, search engine optimization (SEO) has an ROI of 317% and pay-per-click advertising (PPC) 200%.  Is it surprising then that in the business-to-business (B2B) world, 59% of marketers prefer email marketing for lead generation? Like a B2B swiss army knife, you can use email marketing to educate users about your brand, nurture your existing leads, generate new leads, turn prospects into customers, and keep your current customers engaged. The secret to creating a successful B2B email marketing strategy is meticulous planning., You need to define your objectives, determine your KPIs to measure performance, create your message map and roadmap, execute your plans, and monitor your results. Before we get into the nitty gritty , let’s cover some basics. Table…

Continued here: Ultimate Guide to B2B Email Marketing