transactional email
Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. While there are dozens of routes you can take when creating email marketing content that aligns with your audience’s preferences, we’re sharing some content inspiration that will ensure you’re sending compelling emails that your subscribers will look forward to seeing in their inboxes. While this list isn’t exhaustive, it’s full of effective and inspiring ideas to help you start creating an email program that meets your objectives, engages your subscribers and keeps your content fresh and exciting (regardless of your industry!). 1. The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. The welcome email is an opportunity for you to not
Notification emails are an important part of your marketing strategy. Learn more about notification emails and best practices for customer engagement. The post 7 Best Practices for Sending Effective Email Notifications appeared first on SendGrid.
Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients to go early, forget discounting, and keep their customers in the loop. Table of Contents What’s causing the supply chain crisis? Navigating supply chain issues with email The early bird marketer catches the worm Inventory updates via email The right email designs for holiday marketing Transactional emails and dynamic order tracking Essential email marketing best practices Supply chain crisis management Opportunities for creative email marketers What’s causing the supply chain crisis? If you’re looking for something to blame for the crisis, you’ll find many different culprits. From the global pandemic causing delays in manufacturing to an acute shortage of truck drivers…