Top Deliverability’s Blog
Mailjet: Email Previews: Send Perfectly Displayed Emails for Better Results
Mailjet just released a brilliant blog:
Before hitting the “send” button, you usually check two things, many (many) times: You verify if you selected the right contact list and segments. You make sure your email looks good across devices. But devices are not the only thing to think about. The problem with email is that every inbox – Apple Mail, Outlook, Yahoo!, Gmail, and all of the others – render the same email very differently. While we’re doing our best to offer the best result across email clients, we have no control over the rules defined by those clients. For example, even Gmail does not render Google fonts and there’s nothing anyone can do about it (except Google of course)! Because of this, it’s essential to test your email across the email clients your customers use to ensure they’re seeing your message the way you expect. To help you do this, we have just launched…
Read more from the original source: Email Previews: Send Perfectly Displayed Emails for Better Results
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