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Mailjet: How Email Helps Solve Holiday Shopping Supply Chain Issues
Mailjet just issued another interesting blogpost:
Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients to go early, forget discounting, and keep their customers in the loop. Table of Contents What’s causing the supply chain crisis? Navigating supply chain issues with email The early bird marketer catches the worm Inventory updates via email The right email designs for holiday marketing Transactional emails and dynamic order tracking Essential email marketing best practices Supply chain crisis management Opportunities for creative email marketers What’s causing the supply chain crisis? If you’re looking for something to blame for the crisis, you’ll find many different culprits. From the global pandemic causing delays in manufacturing to an acute shortage of truck drivers…
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