Marketing Strategy
Get your marketing priorities in order for the new year. These 7 unPredictions are used by leading brands to improve customer engagement.
Marketers are innovative by nature. They’re constantly pursuing better, faster ways to improve their marketing efforts and results in order to be more successful. If
Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal. Sure, you can delegate some of the work, but it also means you’re responsible for getting multiple people on the same page…some of which work in different states. Rather than allowing your frustration to build, you can utilize tools that will make your job easier. More specifically, marketing frameworks. In this piece, we’ll discuss what a marketing strategy framework is, the benefits of utilizing one, the best marketing models out there, and how to decide which is best for you. You can think of it like this: you wouldn’t dream of approaching your marketing with a “throw spaghetti at the wall and see what sticks” attitude because it would be a disaster…
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns better be ready! While you’re trying to decide if you really need that adorable giant teddy bear (it might be a bit too much?) your customers are figuring out what perfect Valentine’s Day gifts to buy and how to celebrate this love-filled holiday, especially in a year that will probably still be marked by the uncertainty and the restrictions imposed by the pandemic. For retailers, Valentine’s Day is a perfect occasion to use email to strengthen the relationship with customers and let them know you have what they’re looking for. So roll up your sleeves and start building your Valentine’s Day email campaigns now with these tips…
According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge. 2021 LinkedIn research shows that the top three in-demand marketing roles are digital marketing specialists, digital account executives, and social media managers. But some businesses struggle with knowing which roles to hire for and when it’s the right time to add to the team. To help with this, we’ve compiled a list of the top marketing roles brands are investing in today. Challenges Marketers are Facing According to 2021 HubSpot Blog Research, the biggest challenge marketers face is training their team. Large organizations often have the infrastructure set in place to ensure both managers and new employees have a smooth onboarding and training process which can last a…
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this ever-changing digital landscape can quickly become an overwhelming one. With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We’ve put together this guide about marketing strategies to help you improve your digital presence and grow better. If you’re a small business and you’re unsure how to jumpstart your strategy, this digital marketing strategy template will help you get there. It includes actionable tips and templates to set you up for success. Now back to this — are…
E-commerce email marketing is a strategy that leverages email to generate sales. Explore top marketing tips and what to look for in an ESP.
The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don’t want to shove off until the last minute. There’s going to be a lot of spending going in over the next month or so, which is why it’s important to have a plan for reaching your customers and prospects before your competitors do. Haven’t started planning your campaign yet? Don’t panic. We’ve mapped out a comprehensive guide with everything you need to launch a holiday marketing campaign this season. From offer templates to free holiday-themed stock photos, we’ve peppered this step-by-step guide with resources…
Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth. Without one, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan. Keep in mind there are variations to the marketing plan you need, depending on your industry and the goals of your marketing team. To make your plan’s creation easier, we’ve put together a list of what to include in your plan and a few different planning templates where you can easily fill in…
The only constant in the world of marketing is that things are always changing. And, if you’re a marketer, business leader, or entrepreneur aiming to plan an effective 2022 strategy that puts you far ahead of your competitors, you probably want to know: Which trends are marketers leveraging today? And, which do they plan to start leveraging in 2022? Which marketing channels are they using? What are the top content-marketing formats? What challenges are they facing? And, most importantly, what are their plans and expectations for 2022 and beyond? As the HubSpot Blog’s Research Analyst, I launched our Marketing Industry Survey to help fellow bloggers and readers answer the questions above — and gain further industry insights into 2022 planning. Our Survey Sample We surveyed 1,067 global marketers from across B2B and B2C companies from small to large employee sizes. The sample included professionals at varying experience levels from seven…