Marketing Strategy
Digital marketing is such a broad subject that university students spend up to five years studying it. The internet can seem overwhelming for a small business when you consider the scope of possibility for your marketing strategy. But that’s no cue to pull back. If the last decade has proven anything, it’s that digital marketing is the best (and most cost-effective) way to reach your audience. And over the next five years, global digital marketing spending is set to double. Don’t worry – we’ve condensed everything we know into this handy 101 guide. Grab a coffee and pull out your notebook as we dive into the evolving space of digital marketing. Table of Contents What is digital marketing? Why is digital marketing important? It’s cost-effective It allows for increased audience targeting Its results are easy to track What are the different types of digital marketing? SEO-focused website or blog Social…
In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown. IBM ran a study in 2020 on consumer behavior and found that 57% of consumers are willing to change their shopping habits to be more environmentally conscious. In the same study, nearly eight of out 10 respondents stated that sustainability is important to them. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? We’ll cover that and more below. Green Marketing vs. Sustainable Marketing While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. Green marketing focuses on strategies that promote environmental awareness and protection. Sustainable marketing, on the other hand, is a little broader. It encompasses green marketing but it also includes practices that go beyond…