Marketing Strategy
According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work? Well, when an NFT is created, also known as “minted,” it can represent tangible items like art and clothing and non-tangibles like music, videos, and images. For instance, Twitter’s founder, Jack Dorsey sold his first tweet for $2.9 million in 2021. Who determines the value of the item in question? The community. Unlike real-world or cryptocurrency, an NFT’s value is speculative. What makes NFTs so popular is that they represent the decentralization of power from the few to the many. This is particularly valuable for creators who have historically…
Find out what successful real-time content really means and hear 3 stories from top marketers delivering 1:1 messages that drive revenue.
Another Earth Day has come and gone. But with the health and future of our planet in question, it feels much more serious in recent years. It’s no longer just a feel-good day where we pick up a piece of trash, hug a tree, and kids color pictures of a smiling planet. The crisis our world faces has quickly become very real and undeniable. You might feel helpless and stuck in a hopeless situation, but you want to do something. We get it. So, is there anything marketers like you can do to help? The answer is yes. And while you may have some preconceived ideas about green marketing and email’s impact on the environment – we’re here to set the record straight. Table of Contents What is green marketing? Why green marketing matters Email’s role in green marketing How can digital marketers “go green”? How Mailjet supports greener email…
This article is the first in our Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected customer…
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such…
Even in 2022, email marketing is still one of the best-performing digital channels ever created, boasting a ROI of $42 for every $1 spent. Facebook…
This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands…
Marketing isn’t what it used to be. Today, customers engage with your brand across multiple devices and channels. If you want to maximize your brand…
This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands…
The digital marketing industry is always changing. That’s why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But … who has the time? Enter: the ebook. If you want to expand your knowledge of digital marketing from reputable thought leaders, but have limited resources, or don’t even know where to start, this post is for you. We’ve compiled some awesome ebooks on the ins and outs of digital marketing, from SEO, to content building, to beginner’s guides. 1. Digital Marketing for Small Business by HubSpot Image Source For this ebook, HubSpot teamed up with the experts at MOO to build a guide aimed at small businesses. It provides everything startups need to know about inbound marketing and gives a great scope of how to test, learn, and grow in an online marketing landscape. This ebook takes readers through accessible ways…