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Simple mail transfer protocol (SMTP) delivers outgoing emails and doesn’t accept incoming emails. Read why this is important if you’re sending mass marketing or transactional emails. The post SMTP Relay Service: What Is SMTP Relay & How Does It Work? appeared first on SendGrid.

Wondering how to keep your emails from going to spam? Here are our top tips to keep your emails out of the spam folder and into the inbox. The post 10 Tips to Stop Your Emails From Going to Spam appeared first on SendGrid.

The following post provides additional explanation about email preview text, how to add it to your emails, and some best practice tips to ensure they are effective! The post Perfecting Your Email Preview Text appeared first on SendGrid.

What’s the difference between soft bounces vs. hard bounces and what causes them to occur? Learn about email bounces and why they happen. The post Email Bounce Management: Soft Bounces vs. Hard Bounces appeared first on SendGrid.

What is an SMTP, how do SMTP servers send email, and how does Twilio SendGrid fit in? Learn more about the breakdown of the basics of SMTP servers. The post SMTP: Servers and Sending Emails appeared first on SendGrid.

Which type of email should you send, transactional or marketing? Learn how we define the differences between marketing email and transactional email. The post Marketing Email vs. Transactional Email: What’s the Difference? appeared first on SendGrid.

For many email marketers, one email strategy manages to prove itself both effective, but also cringe-worthy at the same time–the email blast. The tips below help internalize your email marketing intentions from the start and ensure that your next email blast will a) get delivered b) convince your recipients to take action. The post What Is an Email Blast? (How to Do It Right) appeared first on SendGrid.

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. Anyone can connect with their audience through blogging and enjoy the myriad benefits that blogging provides: organic traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t tapped into yet. If you’ve heard about blogging but are a beginner and don’t know where to start, the time for excuses is over because we’ll cover how to write and manage your business’s blog as well as provide helpful templates to simplify your blogging efforts. Let’s get started with an important question. Blogging may mean different things depending on your niche — so let’s begin with…

Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth. Without one, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan. Keep in mind there are variations to the marketing plan you need, depending on your industry and the goals of your marketing team. To make your plan’s creation easier, we’ve put together a list of what to include in your plan and a few different planning templates where you can easily fill in…

If you run a nonprofit, you’re probably already familiar with Giving Tuesday. If not, it’s a national day of giving that’s celebrated each year on the first Tuesday after Thanksgiving. It’s similar to days like Black Friday, Small Business Saturday, and Cyber Monday, except rather than shopping at their favorite businesses, people have the chance to make donations to the organizations and causes that are important to them. Table of ContentsIs Giving Tuesday really worth it for my nonprofit?Giving Tuesday is on November 30, 20213 Ways to Get Ready for Giving Tuesday1. Spread the word!2. Set up and test your website for collecting donations before the big day.Here are two things you’ll definitely want to give a second look:3. Get social with planned Giving Tuesday postsPlan Facebook status updates in advanceDraft your day-of tweets days before Giving TuesdayMaximize visibility by using buzzy Giving Tuesday hashtagsTools to help your organization reach…