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Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos. And I’m not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let’s get into
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it. You might even be using AI without knowing it, with Google using AI in paid search to create relevant ads. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In this article, I’ll discuss upcoming advertising trends and how you can leverage
Permission-based email marketing is a simple concept, but it’s not always easy to accomplish. Find out why you must deliver messages that are anticipated, personal, and relevant if you want to improve email engagement and customer communications.
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote work has to offer — from the challenges of setting up a home office to the joys of location independence. But more importantly, I’ve also gotten to consciously observe the growth and impact of remote work over time. In this post, I’ll be sharing 60 statistics to help you understand the evolution, opportunities, and challenges this unique mode of work offers. Each section is designed to provide more than just statistics and instead offer you a cohesive, research-backed narrative on each sub-topic. Table of Contents The Introduction and Evolution of Remote Work How Companies Have
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. However, Google Ads Intelligence, as it’s broadly known, offers way more than just being an interactive campaign builder. In this post, I explain what Google Ads Intelligence is, the key features it includes, and Google Ads AI best practices. Table of Contents What is Google Ads Intelligence? When did Google roll out AI for ads? AI Features in Google Ads Best Practices When Using Google Ads Intelligence What is Google Ads Intelligence? Google Ads Intelligence is an umbrella term for a set of AI-powered tools Google
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping. I can’t scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC? More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok Live Stream Shopping vs. QVC What is TikTok Live Shopping? TikTok live shopping allows
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies. With data, you’re able to see the big picture. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. All of the stats below come from HubSpot’s original research. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. (HubSpot’s State of AI Report) 74% of B2B
Commerce has always had its ups and downs, but key economic factors have been making it extra challenging lately. Even as inflation eases, many consumers are still unsure about the economy. They wonder how conditions like labor shortages and a decrease in energy support will impact their pocketbooks. Consumer confidence is somewhat unstable in the U.S., Europe, and elsewhere, with concerns about politics, personal finances, and more. Retail sales recently dropped .8%, causing retailers to worry they weren’t going to see the comeback they wanted. 1. Embrace first-party data 2. Personalise your marketing 3. Create seamless omnichannel experiences 4. Use mobile notifications 5. Go all in social selling While consumers are spending cautiously, commerce brands face discount demands and global While consumers are spending cautiously, commerce brands face discount demands and global economic factors that are out of their control. Now is the time for commerce brands to focus their
Customer experience trends are essential for brands aiming to secure a competitive advantage . According to Deloitte, people are likely to spend 140% more after a positive experience than those after a negative experience. Customer experiences can make or break sales. But more than that, they have a huge impact on customer satisfaction, brand loyalty, and revenue growth. The CX big picture affects how companies launch and market products and services. But these trends also trickle down to the operational level of day-to-day digital marketing. Here are 11 CX trends we predict people will expect from brands in 2024. 11 customer experience trends to start using 1. Start with the basics First things first, make sure your core customer service team is up to scratch. 50% of consumers value knowledgeable staff. 43% are willing to pay more for quality customer service. Needless to say, it’s important, your team delivers. Make
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. Instagram influencer marketing is one of the most popular ways to work with influencers, and I’ve compiled all the details you need to know to get started with any budget. With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it