ESP
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. Instagram influencer marketing is one of the most popular ways to work with influencers, and I’ve compiled all the details you need to know to get started with any budget. With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it
Summary Personalized and targeted email marketing campaigns are essential to drive conversions and maximize the value of every customer interaction. To personalize effectively, businesses need high-quality customer data. Brevo CDP offers a robust solution to unify, enrich, and sync customer data, empowering businesses to extract actionable insights and leverage smart segments to improve the customer journey. In this article, we’ll go over pre-defined segments based on CDP scores and explore retail scenarios to illustrate how Brevo CDP enhances email marketing conversion. Problem Improving your email marketing performance isn’t just about sending more emails. It’s about sending smarter campaigns. To achieve better conversion rates, marketers need to personalize their email marketing strategies with better targeting and optimized sending times. According to a McKinsey survey, personalization can boost ROI by 10-30% (as well as lower acquisition costs and improve revenue). Sending emails aligned perfectly to the customer journey not only provides a
Stuck staring at a blank page, wondering how to craft captivating email content? Then let artificial intelligence (AI) give you a helping hand. In this post, we’ll teach you how to write effective AI prompts for subject lines, email copy, and calls to action (CTAs) and provide a creative spark to your copywriting.
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy? Although 55% of small businesses in the U.S. do some form of online advertising, pay-per-click (PPC) is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your tool belt — or at least have a basic understanding of. In this guide, we’ll look at everything from the benefits of paid advertising to how to launch your campaign, complete with guidance from experts. Let’s get started. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a massive ROI
Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application. How important is a cover letter? Is a cover letter necessary? When to Skip a Cover Letter When to Include a Cover Letter Tips for Writing a Cover Letter What if the cover letter is optional? How important is a cover letter? Cover letters are short letters of introduction that you include with job applications. Typically, they are your chance to go into deeper details about your accomplishments
You’re out with friends, laughing, having a grand old time — when someone asks the group a total brainteaser: “Why don’t ‘B’ batteries exist?” You’re stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company’s blog post on the nationally uniform specifications for the size of battery cells. It’s exactly what you were looking for, you nerd. But here’s the thing: The content on the website is loading as if you’re looking at the site on the desktop. In other words, the font and pictures are really tiny, and you’re finding you have to zoom in and scroll back and forth to read and interact with the content. Now that’s an annoying user experience. This is an example of a viewport issue. What’s a Viewport? A website’s viewport controls the width of a webpage for the device a user is viewing it on. If you don’t configure
Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post. What follows are some tips, tricks, shortcuts and general advice for creating great website design. Can you try any of these to take your web design to the next level? 1) Design in shades of gray, then add color If your web designer creates wireframes prior to visual designs, then you know the value of starting with shades of
This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper dips as more consumers finally unplugged. Aside from this, they were also dealing with frequent HR requests from employees who’d been waiting months to take vacations or change companies entirely. In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021’s summer trends would impact their bottom line. But did they? Throughout the summer, we dove into June and July web traffic
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. Website visitors feel the same way when they land on a jumbled website. Nearly one in two people leave a website after visiting just one page. We don’t have a lot of time to make a good impression on a user, and with a poor site architecture, you’re guaranteed to increase bounce rates. It’s critical to structure your site in an intuitive and easy-to-navigate way to retain your audience’s attention. If you don’t, they’ll bounce in seconds. And if people leave your website because your user experience is messy, search engines won’t think highly of you, either. If you need help structuring a website that will engage an audience and rank on Google
The insights from this article came from the H ubSpot Academy’s Free Website Optimization Course . Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest. Today, with so many people surfing the web from their phones, it’s essential to offer a great mobile website experience. Without it, you can’t cater to the majority of internet users, and are likely missing out on traffic and leads for your business as a result. So how do you create an effective mobile experience? That’s where responsive design comes in. Simply put, responsive web design is the method of designing web pages that appear in their optimized form across all devices. In other words