Top Deliverability’s Blog
HubSpot: 47 B2B Marketing Stats to Know This Year [+HubSpot Data]
- April 5, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just posted another insightful blogpost:
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies. With data, you’re able to see the big picture. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. All of the stats below come from HubSpot’s original research. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. (HubSpot’s State of AI Report) 74% of B2B
Continued here: 47 B2B Marketing Stats to Know This Year [+HubSpot Data]
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