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HubSpot: Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
- April 5, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a brilliant article:
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping. I can’t scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC? More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok Live Stream Shopping vs. QVC What is TikTok Live Shopping? TikTok live shopping allows
Read the original here: Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
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