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Maropost: 5 ways to level up commerce marketing (and transform customer experiences)
- April 4, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Maropost
Maropost just shared a new insightful story:
Commerce has always had its ups and downs, but key economic factors have been making it extra challenging lately. Even as inflation eases, many consumers are still unsure about the economy. They wonder how conditions like labor shortages and a decrease in energy support will impact their pocketbooks. Consumer confidence is somewhat unstable in the U.S., Europe, and elsewhere, with concerns about politics, personal finances, and more. Retail sales recently dropped .8%, causing retailers to worry they weren’t going to see the comeback they wanted. 1. Embrace first-party data 2. Personalise your marketing 3. Create seamless omnichannel experiences 4. Use mobile notifications 5. Go all in social selling While consumers are spending cautiously, commerce brands face discount demands and global While consumers are spending cautiously, commerce brands face discount demands and global economic factors that are out of their control. Now is the time for commerce brands to focus their
Read the original here: 5 ways to level up commerce marketing (and transform customer experiences)
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