Top Deliverability’s Blog
HubSpot: The Psychology of Short-Form Content: Why We Love Bite-Sized Videos
- April 9, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a new engaging blog:
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos. And I’m not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let’s get into
Read more here: The Psychology of Short-Form Content: Why We Love Bite-Sized Videos
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