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Mass emails are a key part of any email marketing strategy . This article will cover what is a mass email , how to send one, and its key benefits. Today, mass email remains a valuable form of email communication. That’s because it lets you reach a large number of people right away. Read on to learn more about mass emails and their main benefits. What is a mass email? A mass email, also known as a bulk email or email blast, is a type of email marketing campaign. Mass emails are typically sent to a large group of subscribers at the same time. Companies can use mass email to communicate with part or all of their contact list. Typically, mass emails have a single email message and a clear call-to-action (CTA). They can lead to greater awareness and higher conversion rates. Mass email vs. email newsletter Mass emails aren’t
Want to announce a new product launch , run a flash sale , or collect customer feedback? An email blast is a great way to get the message out to all your subscribers. The question is, how do you boost conversion rates and avoid spam filters? For this, you’ll need a reliable email blast service and a well-planned strategy. This article will tell you everything you need to know about email blasts, including a few examples, templates, and best practices. What is an email blast? An email blast, also known as an e-blast or mass email, is a message sent to a large group of recipients at once. It’s a way to broadcast your message to your entire email list. Email blasts are often used for announcements, promotions, or sharing news updates. How does an email blast work? Imagine you have a big announcement to make. An email blast lets
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos. And I’m not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024. So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let’s get into
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it. You might even be using AI without knowing it, with Google using AI in paid search to create relevant ads. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In this article, I’ll discuss upcoming advertising trends and how you can leverage
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I’ve built my business. But for every one of these missteps, there’s been a valuable lesson. My name is Amy, and I help entrepreneurs grow their businesses with digital courses. So I’d love to walk you through some of the lesser-known mistakes I’ve made, so you can avoid them entirely. Sound good? The 7 Biggest Mistakes I’ve Made as a Digital Course Creator 1. Launching without hands-on experience While your digital course topic may evolve with your business, it’s important to have hands-on experience in whatever it is you’re teaching. Want to teach a course about real estate investing? Fantastic, but make sure you have experience as
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote work has to offer — from the challenges of setting up a home office to the joys of location independence. But more importantly, I’ve also gotten to consciously observe the growth and impact of remote work over time. In this post, I’ll be sharing 60 statistics to help you understand the evolution, opportunities, and challenges this unique mode of work offers. Each section is designed to provide more than just statistics and instead offer you a cohesive, research-backed narrative on each sub-topic. Table of Contents The Introduction and Evolution of Remote Work How Companies Have
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. However, Google Ads Intelligence, as it’s broadly known, offers way more than just being an interactive campaign builder. In this post, I explain what Google Ads Intelligence is, the key features it includes, and Google Ads AI best practices. Table of Contents What is Google Ads Intelligence? When did Google roll out AI for ads? AI Features in Google Ads Best Practices When Using Google Ads Intelligence What is Google Ads Intelligence? Google Ads Intelligence is an umbrella term for a set of AI-powered tools Google
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping. I can’t scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC? More importantly, should your brand give it a try? Here‘s what I’ve found: What is TikTok Live Shopping Why should brands experiment with TikTok Live Shopping? TikTok Live Stream Shopping vs. QVC What is TikTok Live Shopping? TikTok live shopping allows
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies. With data, you’re able to see the big picture. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. All of the stats below come from HubSpot’s original research. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. (HubSpot’s State of AI Report) 74% of B2B
Commerce has always had its ups and downs, but key economic factors have been making it extra challenging lately. Even as inflation eases, many consumers are still unsure about the economy. They wonder how conditions like labor shortages and a decrease in energy support will impact their pocketbooks. Consumer confidence is somewhat unstable in the U.S., Europe, and elsewhere, with concerns about politics, personal finances, and more. Retail sales recently dropped .8%, causing retailers to worry they weren’t going to see the comeback they wanted. 1. Embrace first-party data 2. Personalise your marketing 3. Create seamless omnichannel experiences 4. Use mobile notifications 5. Go all in social selling While consumers are spending cautiously, commerce brands face discount demands and global While consumers are spending cautiously, commerce brands face discount demands and global economic factors that are out of their control. Now is the time for commerce brands to focus their