email marketing
Apple Mail Privacy Protection (MPP) is here, and so are some major updates that email marketers should be aware of. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. And now you’re looking to see what all the fuss is about. Well, first of all, two pieces of good news: You’ve come to the right placeFundamentally, nothing has changed about what makes email the most effective form of marketing Hopefully, I’ve at least set your mind at ease a little. The truth is, there’s no need to worry. But there are some changes to the world of email marketing that arrived with Apple’s Privacy updates for iOS 15 and their popular Mail app as of September 20th, 2021. These changes aren’t specific to any email marketing provider and impact you no matter which platform you’re…
The holidays and the end of the year will be here before you know it. As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals. This year, Giving Tuesday is November 30, 2021. However, it’s estimated that nearly one-third of annual giving occurs in December, and 12% of that happens in the last three days of the year. People like to show support at the end of the year because they: Feel happier when helping others in need around the holidaysWant to feel like they are making a differenceLike to take advantage of tax deductionsWant to be connected to something positive While there are many other charities and organizations vying for attention, you need to stay active and in constant communication with current and potential donors. Make sure you’re getting their attention with your fundraising marketing…
If you’re an agency, you already know how important email marketing is. And you probably already know it’s got a staggering ROI of around $44 per dollar spent. But just how much you should be charging your clients for it? Today we’re going to dive into what factors agencies should consider when it comes to pricing email marketing services: template design, writing, tools, and a whole lot more. How much does working with an email marketing agency cost? A lot goes into running a successful email campaign. Surveying your clients’ needs is the first step needed before setting prices. Agencies should consider factors such as: Are you a new agency or one with a backlog of success? Clients will pay a premium for experience. How many subscribers does your client have? How many emails do they need to be sent per month? What hosting and email management system are you…
“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are sent every day. To put into perspective, 10.5 million emails have already been sent in the 3 seconds you took reading this sentence. Moreover, several businesses have seen fantastic results, in fact, Mr. Beer reported an 800% increase in customer orders. So, what is EDM marketing? Electronic Direct Mail (EDM) is a form of digital marketing strategy that businesses implement to promote products to a list of potential customers (who are opted-in) via email. In addition to EDMs, brands can also target customers across various channels through cross-channel marketing. Do you know it takes between 6 to 8 touchpoints before converting subscribers to an actual paying customer? If you do a bit of research…
Capture your audience with one of our 16 email newsletter templates to make your email truly stand out. The post 16 Engaging Email Newsletter Templates appeared first on SendGrid.
In April of 2009, we ran banner ads on several high-profile sites to see if the investment would be worth it — and if so, which types of banner ads performed best. More than a decade has since passed. Yet, banner ads are still prevalent in today’s changing digital landscape. According to the 2021 Internet Advertising Revenue Report, banner ads were one of the “most dominant” forms of advertising on the internet in 2020. Moreover, the report found that banner ads made up 31.5% of total ad spend in 2020 (second only to search ads). Clearly, banner advertising is relevant. And while many of our findings from 2009 are still valuable today, new research has taught us some things we might do differently. Let’s take a look at what banner ads are, principles for effective ones, and if they’re a worthwhile way to promote your business. What is banner advertising?…
The Apple Mail Privacy Protection will be released this week with iOS 15. It has initiated turmoil in the Digital Marketing world, as it will make email open tracking a lot more unreliable than it already was in past years. Emails and images will be downloaded to Apple servers the moment they land in the recipients’ inbox – causing open pixels to track email opens, although the email was not even opened or read by the user. Open rate and other KPIs like click-to-open rate or number of active users are based on email open tracking, which have previously been used in email marketing as the most important measurements to rate the campaign success. Email Marketers seem to be worried about the changes coming with the release and the implications of Mail Privacy for Email Marketing. Most articles in Marketing blogs and magazines recommend analyzing user and device data ahead…
Editor’s note: this post was updated for accuracy and freshness in September 2021. Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to measure the results of your efforts. These metrics, like the rest of email marketing, are ever-changing, too. When features like Apple’s Mail Privacy Protection are released, there’s potential for change in how we view success in email marketing. So, it’s important to stay up-to-date. Before you delve too deep into learning everything there is to know about email marketing, take a step back, determine what your goals are for email marketing, and then decide how you will measure your success. Each email marketing campaign can be different, especially if you have different goals for different…
Apple’s Mail Privacy Protection (MPP) feature will likely launch in mid-September. Prepare for MPP by following these tips and best practices. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid.
Holiday sales have increased every year since 2002 — with the exception of 2008, during the Great Recession. Last year, retailers were concerned that the pandemic would decrease 2020 holiday sales, similar to what happened in 2008. However, the opposite occurred. Despite a global pandemic, the rate of increase of holiday sales between 2019 and 2020 was more than double the average year-over-year growth of previous years, exceeding predictions from the National Retail Federation. This enduring upward tick in holiday sales illustrates that consumers have built lasting habits around holiday spending. Smart brands will respond accordingly. With a rock-solid holiday email marketing strategy, your brand will be in a prime place to grow holiday sales in 2021. Let’s take a look at how to develop that strategy, and analyze some holiday email examples. Editor’s note: this post was updated for accuracy and freshness in September 2021. Why email makes the best…