Campaign Monitor: What Should Agencies Charge for Email Marketing Services in 2021?

Campaign Monitor just published a engaging article:

If you’re an agency, you already know how important email marketing is. And you probably already know it’s got a staggering ROI of around $44 per dollar spent.  But just how much you should be charging your clients for it? Today we’re going to dive into what factors agencies should consider when it comes to pricing email marketing services: template design, writing, tools, and a whole lot more. How much does working with an email marketing agency cost? A lot goes into running a successful email campaign. Surveying your clients’ needs is the first step needed before setting prices. Agencies should consider factors such as: Are you a new agency or one with a backlog of success? Clients will pay a premium for experience. How many subscribers does your client have?  How many emails do they need to be sent per month? What hosting and email management system are you…

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