Campaign Monitor: 17 Email Marketing Metrics Every Marketer Needs to Know

Campaign Monitor just posted a new interesting blogpost:

Editor’s note: this post was updated for accuracy and freshness in September 2021. Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to measure the results of your efforts. These metrics, like the rest of email marketing, are ever-changing, too. When features like Apple’s Mail Privacy Protection are released, there’s potential for change in how we view success in email marketing. So, it’s important to stay up-to-date. Before you delve too deep into learning everything there is to know about email marketing, take a step back, determine what your goals are for email marketing, and then decide how you will measure your success. Each email marketing campaign can be different, especially if you have different goals for different…

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