Campaign Monitor: Promoting Your Product or Service With Banner Advertising – Is It Worth It?

Campaign Monitor just issued a engaging story:

In April of 2009, we ran banner ads on several high-profile sites to see if the investment would be worth it — and if so, which types of banner ads performed best. More than a decade has since passed. Yet, banner ads are still prevalent in today’s changing digital landscape. According to the 2021 Internet Advertising Revenue Report, banner ads were one of the “most dominant” forms of advertising on the internet in 2020. Moreover, the report found that banner ads made up 31.5% of total ad spend in 2020 (second only to search ads).  Clearly, banner advertising is relevant. And while many of our findings from 2009 are still valuable today, new research has taught us some things we might do differently. Let’s take a look at what banner ads are, principles for effective ones, and if they’re a worthwhile way to promote your business.   What is banner advertising?…

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