Top Deliverability’s Blog
dotdigital: What is EDM marketing?
- September 15, 2021
- Posted by: Top Deliverability
- Category: dotdigital ESPs Industry News

dotdigital just released a brilliant story:
“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are sent every day. To put into perspective, 10.5 million emails have already been sent in the 3 seconds you took reading this sentence. Moreover, several businesses have seen fantastic results, in fact, Mr. Beer reported an 800% increase in customer orders. So, what is EDM marketing? Electronic Direct Mail (EDM) is a form of digital marketing strategy that businesses implement to promote products to a list of potential customers (who are opted-in) via email. In addition to EDMs, brands can also target customers across various channels through cross-channel marketing. Do you know it takes between 6 to 8 touchpoints before converting subscribers to an actual paying customer? If you do a bit of research…
Read more: What is EDM marketing?
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!